{"id":260,"date":"2026-03-25T09:11:02","date_gmt":"2026-03-25T09:11:02","guid":{"rendered":"https:\/\/www.go-deck.com\/vn\/reduce-customer-churn-detailed-journey-maps\/"},"modified":"2026-03-25T09:11:02","modified_gmt":"2026-03-25T09:11:02","slug":"reduce-customer-churn-detailed-journey-maps","status":"publish","type":"post","link":"https:\/\/www.go-deck.com\/vn\/reduce-customer-churn-detailed-journey-maps\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng: Gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1eb1ng c\u00e1c b\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh chi ti\u1ebft"},"content":{"rendered":"

T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c th\u1ea7m l\u1eb7ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1ecdi quy m\u00f4. N\u00f3 th\u01b0\u1eddng x\u1ea3y ra d\u1ea7n d\u1ea7n, do nh\u1eefng b\u1ea5t ti\u1ec7n nh\u1ecf t\u00edch t\u1ee5 theo th\u1eddi gian. Khi kh\u00e1ch h\u00e0ng r\u1eddi \u0111i, hi\u1ebfm khi l\u00e0 do m\u1ed9t s\u1ef1 ki\u1ec7n th\u1ea3m h\u1ecda duy nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00f4ng \u0111\u1ed3ng b\u1ed9 qua nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac. \u0110\u1ec3 ng\u0103n ch\u1eb7n nh\u1eefng t\u1ed5n th\u1ea5t n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n tr\u1ef1c quan h\u00f3a to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh chi ti\u1ebft tr\u1edf n\u00ean thi\u1ebft y\u1ebfu. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh m\u00e0 kh\u00e1ch h\u00e0ng \u0111i qua, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu tr\u01b0\u1edbc khi ch\u00fang d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00fang ta s\u1ebd ph\u00e2n t\u00edch c\u01a1 ch\u1ebf g\u00e2y r\u1eddi b\u1ecf, c\u1ea5u tr\u00fac c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh, v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c t\u1ebf \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. \u1ede \u0111\u00e2y kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng t\u1eaft n\u00e0o, ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac nh\u1eb1m c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o doanh thu d\u00e0i h\u1ea1n.<\/p>\n

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\"Cartoon<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 Chi ph\u00ed v\u00e0 Nguy\u00ean nh\u00e2n g\u00e2y R\u1eddi b\u1ecf \ud83d\udcb8<\/h2>\n

Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p n\u00e0o, c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1. R\u1eddi b\u1ecf, hay c\u00f2n g\u1ecdi l\u00e0 s\u1ef1 suy gi\u1ea3m kh\u00e1ch h\u00e0ng, \u0111\u1ea1i di\u1ec7n cho t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng ng\u1eebng kinh doanh v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. T\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh l\u00e0 k\u00e9p: m\u1ea5t \u0111i doanh thu \u0111\u1ecbnh k\u1ef3 v\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng thay th\u1ebf.<\/p>\n

Nh\u1eefng Y\u1ebfu t\u1ed1 \u1ea8n \u0111\u1eb1ng sau S\u1ef1 Suy gi\u1ea3m<\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 thu h\u00fat kh\u00e1ch h\u00e0ng trong khi b\u1ecf qua vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u1ecd cho r\u1eb1ng c\u00e1c \u0111\u0103ng k\u00fd m\u1edbi s\u1ebd b\u00f9 \u0111\u1eafp cho nh\u1eefng kh\u00e1ch h\u00e0ng r\u1eddi \u0111i. Tuy nhi\u00ean, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n. Khi x\u1ea3y ra r\u1eddi b\u1ecf, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ef1 s\u1ee5p \u0111\u1ed5 trong \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

    \n
  • Quy tr\u00ecnh gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng k\u00e9m:<\/strong>Kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn ra gi\u00e1 tr\u1ecb \u0111\u1ee7 nhanh.<\/li>\n
  • H\u1ed7 tr\u1ee3 kh\u00f4ng ph\u1ea3n h\u1ed3i:<\/strong>V\u1ea5n \u0111\u1ec1 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, d\u1eabn \u0111\u1ebfn th\u1ea5t v\u1ecdng.<\/li>\n
  • Kho\u1ea3ng tr\u1ed1ng t\u00ednh n\u0103ng:<\/strong>S\u1ea3n ph\u1ea9m kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 then ch\u1ed1t.<\/li>\n
  • Nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1:<\/strong>Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi chi ph\u00ed.<\/li>\n
  • Thi\u1ebfu s\u1ef1 t\u01b0\u01a1ng t\u00e1c:<\/strong>Kh\u00e1ch h\u00e0ng qu\u00ean m\u1ea5t s\u1ea3n ph\u1ea9m t\u1ed3n t\u1ea1i.<\/li>\n<\/ul>\n

    Kh\u00f4ng c\u00f3 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1ebd v\u1eabn v\u00f4 h\u00ecnh cho \u0111\u1ebfn khi kh\u00e1ch h\u00e0ng \u0111\u00e3 g\u1eedi y\u00eau c\u1ea7u h\u1ee7y d\u1ecbch v\u1ee5. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh s\u1ebd ti\u1ebft l\u1ed9 d\u00f2ng th\u1eddi gian c\u1ee7a c\u00e1c t\u01b0\u01a1ng t\u00e1c n\u00e0y.<\/p>\n

    B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \ud83d\udcca<\/h2>\n

    B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 c\u00e1c b\u01b0\u1edbc kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. \u0110\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u01a1 \u0111\u1ed3 lu\u1ed3ng. N\u00f3 bao g\u1ed3m tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac, \u0111i\u1ec3m \u0111au, v\u00e0 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf m\u1ed7i giai \u0111o\u1ea1n. N\u00f3 k\u1ebft n\u1ed1i y\u1ebfu t\u1ed1 ‘c\u00e1i g\u00ec’ (h\u00e0nh \u0111\u1ed9ng) v\u1edbi ‘c\u00e1ch th\u1ee9c’ (c\u1ea3m x\u00fac).<\/p>\n

    C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh<\/h3>\n

    \u0110\u1ec3 b\u1ea3n \u0111\u1ed3 tr\u1edf n\u00ean h\u1eefu \u00edch trong vi\u1ec7c gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf, n\u00f3 ph\u1ea3i ch\u1ee9a c\u00e1c l\u1edbp d\u1eef li\u1ec7u c\u1ee5 th\u1ec3:<\/p>\n

      \n
    • Giai \u0111o\u1ea1n:<\/strong>C\u00e1c giai \u0111o\u1ea1n c\u1ea5p cao trong m\u1ed1i quan h\u1ec7 (v\u00ed d\u1ee5: Nh\u1eadn th\u1ee9c, Gi\u1edbi thi\u1ec7u, S\u1eed d\u1ee5ng, Gia h\u1ea1n).<\/li>\n
    • \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong>C\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: Email, Cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, \u0110\u0103ng nh\u1eadp b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n).<\/li>\n
    • H\u00e0nh \u0111\u1ed9ng:<\/strong>\u0110i\u1ec1u kh\u00e1ch h\u00e0ng \u0111ang l\u00e0m v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/li>\n
    • C\u1ea3m x\u00fac:<\/strong>Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o (b\u1ef1c b\u1ed9i, vui v\u1ebb, b\u1ed1i r\u1ed1i).<\/li>\n
    • C\u01a1 h\u1ed9i:<\/strong> Nh\u1eefng khu v\u1ef1c b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m.<\/li>\n<\/ul>\n

      Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang c\u00e1ch, t\u00e0i li\u1ec7u n\u00e0y s\u1ebd ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin duy nh\u1ea5t cho c\u00e1c \u0111\u1ed9i ng\u0169 s\u1ea3n ph\u1ea9m, h\u1ed7 tr\u1ee3 v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n

      K\u1ebft n\u1ed1i b\u1ea3n \u0111\u1ed3 v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \ud83e\udd1d<\/h2>\n

      B\u1ea3n \u0111\u1ed3 th\u1ef1c s\u1ef1 gi\u00fap ng\u0103n ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 r\u1eddi \u0111i nh\u01b0 th\u1ebf n\u00e0o? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m r\u1eddi b\u1ecf. Vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi \u0111i hi\u1ebfm khi x\u1ea3y ra m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean. N\u00f3 t\u1eadp trung quanh nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m khi tr\u1ea3i nghi\u1ec7m b\u1ecb suy gi\u1ea3m. M\u1ed9t b\u1ea3n \u0111\u1ed3 chi ti\u1ebft gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eefng \u0111i\u1ec3m n\u00e0y.<\/p>\n

      1. Kho\u1ea3ng tr\u1ed1ng tr\u00eanboarding<\/h3>\n

      Th\u1eddi k\u1ef3 nguy hi\u1ec3m nh\u1ea5t th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean sau khi \u0111\u0103ng k\u00fd. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c kho\u1ea3nh kh\u1eafc \u201cAha!\u201d, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng r\u1eddi \u0111i. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh s\u1ebd l\u00e0m n\u1ed5i b\u1eadt c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kho\u1ea3nh kh\u1eafc \u0111\u00f3. N\u1ebfu con \u0111\u01b0\u1eddng qu\u00e1 d\u00e0i ho\u1eb7c ph\u1ee9c t\u1ea1p, b\u1ea3n \u0111\u1ed3 s\u1ebd ch\u1ec9 ra ch\u00ednh x\u00e1c n\u01a1i c\u1ea7n \u0111\u01a1n gi\u1ea3n h\u00f3a.<\/p>\n

      2. G\u00e1nh n\u1eb7ng h\u1ed7 tr\u1ee3<\/h3>\n

      S\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e9 h\u1ed7 tr\u1ee3 l\u00e0 m\u1ed9t ch\u1ec9 b\u00e1o h\u00e0ng \u0111\u1ea7u v\u1ec1 vi\u1ec7c kh\u00e1ch h\u00e0ng r\u1eddi \u0111i. B\u1eb1ng c\u00e1ch b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh h\u1ed7 tr\u1ee3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y kh\u00e1ch h\u00e0ng c\u00f3 \u0111ang l\u1eb7p l\u1ea1i gi\u1eefa c\u00e1c k\u00eanh m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft hay kh\u00f4ng. N\u1ebfu kh\u00e1ch h\u00e0ng ph\u1ea3i gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd ba l\u1ea7n, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh s\u1ebd \u0111\u00e1nh d\u1ea5u \u0111\u00e2y l\u00e0 \u0111i\u1ec3m g\u00e2y c\u1ea3n tr\u1edf nghi\u00eam tr\u1ecdng.<\/p>\n

      3. Kho\u1ea3ng c\u00e1ch v\u1ec1 gi\u00e1 tr\u1ecb<\/h3>\n

      \u0110\u00f4i khi, kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n nh\u01b0ng kh\u00f4ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 li\u1ec7u th\u00f4ng \u0111i\u1ec7p h\u1ee9a h\u1eb9n c\u00e1c t\u00ednh n\u0103ng m\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng l\u1ea1i che gi\u1ea5u. Vi\u1ec7c \u0111\u1ed3ng b\u1ed9 b\u1ea3n \u0111\u1ed3 v\u1edbi d\u1eef li\u1ec7u s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf s\u1ebd gi\u00fap thu h\u1eb9p kho\u1ea3ng c\u00e1ch n\u00e0y.<\/p>\n

      H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc t\u1ea1o b\u1ea3n \u0111\u1ed3 t\u1eadp trung v\u00e0o gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi \u0111i \ud83d\udee0\ufe0f<\/h2>\n

      Vi\u1ec7c t\u1ea1o b\u1ea3n \u0111\u1ed3 l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c. N\u00f3 \u0111\u00f2i h\u1ecfi d\u1eef li\u1ec7u t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 v\u00e0 s\u1ea3n ph\u1ea9m. H\u00e3y tu\u00e2n theo quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 th\u00fac \u0111\u1ea9y gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

      B\u01b0\u1edbc 1: Thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh<\/h3>\n

      B\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng s\u1ef1 th\u1eadt. Xem x\u00e9t d\u1eef li\u1ec7u ph\u00e2n t\u00edch \u0111\u1ec3 bi\u1ebft ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i \u1edf \u0111\u00e2u. Sau \u0111\u00f3, xem x\u00e9t ph\u1ea3n h\u1ed3i. S\u1eed d\u1ee5ng b\u1ea3ng kh\u1ea3o s\u00e1t, b\u1ea3n ghi h\u1ed7 tr\u1ee3 v\u00e0 b\u1ea3n ghi ph\u1ecfng v\u1ea5n. B\u1ea1n c\u1ea7n c\u1ea3 s\u1ed1 li\u1ec7u v\u00e0 c\u00e2u chuy\u1ec7n. S\u1ed1 li\u1ec7u n\u00f3i cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra; c\u00e2u chuy\u1ec7n n\u00f3i cho b\u1ea1n bi\u1ebft l\u00fd do t\u1ea1i sao.<\/p>\n

      B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/h3>\n

      Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng c\u00f3 h\u00e0nh tr\u00ecnh gi\u1ed1ng nhau. M\u1ed9t ng\u01b0\u1eddi d\u00f9ng chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf qua c\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp m\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u1ea7n. X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi v\u00e0 m\u1ee5c ti\u00eau. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ri\u00eang cho t\u1eebng nh\u00e2n v\u1eadt n\u1ebfu ch\u00fang kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3.<\/p>\n

      B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac<\/h3>\n

      Chia m\u1ed1i quan h\u1ec7 th\u00e0nh c\u00e1c giai \u0111o\u1ea1n theo th\u1ee9 t\u1ef1 th\u1eddi gian. C\u00e1c giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

        \n
      • Nh\u1eadn th\u1ee9c v\u00e0 kh\u00e1m ph\u00e1<\/li>\n
      • Xem x\u00e9t v\u00e0 mua h\u00e0ng<\/li>\n
      • Ti\u1ebfp nh\u1eadn v\u00e0 k\u00edch ho\u1ea1t<\/li>\n
      • S\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean v\u00e0 nh\u1eadn ra gi\u00e1 tr\u1ecb<\/li>\n
      • Gia h\u1ea1n v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng<\/li>\n<\/ul>\n

        V\u1edbi m\u1ed7i giai \u0111o\u1ea1n, li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac. Bao g\u1ed3m email, qu\u1ea3ng c\u00e1o, trang \u0111\u00edch, m\u00e0n h\u00ecnh \u1ee9ng d\u1ee5ng v\u00e0 t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3.<\/p>\n

        B\u01b0\u1edbc 4: B\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng cong c\u1ea3m x\u00fac<\/h3>\n

        \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi \u0111i. Y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 c\u1ea3m x\u00fac t\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac theo thang \u0111i\u1ec3m t\u1eeb ti\u00eau c\u1ef1c \u0111\u1ebfn t\u00edch c\u1ef1c. N\u01a1i n\u00e0o \u0111\u01b0\u1eddng cong gi\u1ea3m? \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1c r\u1ee7i ro r\u1eddi \u0111i c\u1ee7a b\u1ea1n. M\u1ed9t \u0111i\u1ec3m gi\u1ea3m trong giai \u0111o\u1ea1n thanh to\u00e1n cho th\u1ea5y s\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 gi\u00e1. M\u1ed9t \u0111i\u1ec3m gi\u1ea3m trong giai \u0111o\u1ea1n \u0111\u0103ng nh\u1eadp cho th\u1ea5y v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt.<\/p>\n

        B\u01b0\u1edbc 5: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m g\u00e2y c\u1ea3n tr\u1edf<\/h3>\n

        Xem x\u00e9t \u0111\u01b0\u1eddng cong c\u1ea3m x\u00fac song song v\u1edbi d\u1eef li\u1ec7u v\u1eadn h\u00e0nh. T\u00ecm ki\u1ebfm:<\/p>\n

          \n
        • N\u1ed7 l\u1ef1c cao t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
        • Th\u1eddi gian ch\u1edd l\u00e2u gi\u1eefa c\u00e1c b\u01b0\u1edbc.<\/li>\n
        • Thu\u1eadt ng\u1eef g\u00e2y nh\u1ea7m l\u1eabn.<\/li>\n
        • Li\u00ean k\u1ebft h\u1ecfng ho\u1eb7c th\u00f4ng b\u00e1o l\u1ed7i.<\/li>\n<\/ul>\n

          C\u00e1c \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu ph\u1ed5 bi\u1ebfn v\u00e0 gi\u1ea3i ph\u00e1p \ud83d\udccb<\/h2>\n

          B\u1ea3ng sau minh h\u1ecda c\u00e1c \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu ph\u1ed5 bi\u1ebfn trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch ch\u00fang li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf. S\u1eed d\u1ee5ng \u0111\u00e2y nh\u01b0 m\u1ed9t tham chi\u1ebfu \u0111\u1ec3 ki\u1ec3m tra b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n\n\n\n\n\n\n
          Giai \u0111o\u1ea1n<\/th>\n\u0110i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu<\/th>\nC\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng<\/th>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf<\/th>\nGi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng<\/th>\n<\/tr>\n<\/thead>\n
          Ti\u1ebfp nh\u1eadn<\/td>\nQu\u00e1 nhi\u1ec1u tr\u01b0\u1eddng b\u1eaft bu\u1ed9c<\/td>\nB\u1ef1c b\u1ed9i<\/td>\nCao<\/td>\nGi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng tr\u01b0\u1eddng v\u1ec1 t\u1ed1i thi\u1ec3u; s\u1eed d\u1ee5ng thu th\u1eadp th\u00f4ng tin d\u1ea7n d\u1ea7n.<\/td>\n<\/tr>\n
          H\u1ed7 tr\u1ee3<\/td>\nTh\u1eddi gian ch\u1edd l\u00e2u<\/td>\nLo l\u1eafng<\/td>\nCao<\/td>\nTri\u1ec3n khai chatbot \u0111\u1ec3 tr\u1ea3 l\u1eddi nhanh ch\u00f3ng; th\u00eam t\u00f9y ch\u1ecdn g\u1ecdi l\u1ea1i.<\/td>\n<\/tr>\n
          H\u00f3a \u0111\u01a1n<\/td>\nC\u1ea5u tr\u00fac gi\u00e1 c\u1ea3 kh\u00f4ng r\u00f5 r\u00e0ng<\/td>\nB\u1ed1i r\u1ed1i<\/td>\nTrung b\u00ecnh<\/td>\nL\u00e0m r\u00f5 h\u00f3a \u0111\u01a1n; th\u00eam c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ph\u00ed.<\/td>\n<\/tr>\n
          S\u1eed d\u1ee5ng<\/td>\nTr\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng ph\u1ee9c t\u1ea1p<\/td>\nB\u1ecb cho\u00e1ng ng\u1ee3p<\/td>\nTrung b\u00ecnh<\/td>\n\u0110\u01a1n gi\u1ea3n h\u00f3a giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng; th\u00eam c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ho\u1eb7c tour h\u01b0\u1edbng d\u1eabn.<\/td>\n<\/tr>\n
          Gia h\u1ea1n<\/td>\nKh\u00f4ng c\u00f3 l\u1eddi nh\u1eafc ch\u1ee7 \u0111\u1ed9ng<\/td>\nB\u1ecb b\u1ecf qu\u00ean<\/td>\nCao<\/td>\nG\u1eedi b\u1ea3n t\u00f3m t\u1eaft s\u1eed d\u1ee5ng v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i gia h\u1ea1n s\u1edbm.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft \u0111i\u1ec3m ngh\u1ebdn v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \ud83d\ude80<\/h2>\n

          Khi b\u1ea3n \u0111\u1ed3 \u0111\u00e3 ho\u00e0n th\u00e0nh, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh h\u00e0nh \u0111\u1ed9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 \u0111\u1ec3 tri\u1ec3n khai d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm th\u1ea5y c\u1ee7a b\u1ea1n.<\/p>\n

          1. Giao ti\u1ebfp ch\u1ee7 \u0111\u1ed9ng<\/h3>\n

          \u0110\u1eebng ch\u1edd kh\u00e1ch h\u00e0ng h\u1ecfi. N\u1ebfu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh cho th\u1ea5y s\u1ef1 b\u1ed1i r\u1ed1i \u1edf m\u1ed9t b\u01b0\u1edbc c\u1ee5 th\u1ec3, h\u00e3y g\u1eedi th\u00f4ng b\u00e1o ch\u1ee7 \u0111\u1ed9ng. V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng b\u1ecb m\u1eafc k\u1eb9t trong qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p API, h\u00e3y g\u1eedi t\u1ef1 \u0111\u1ed9ng m\u1ed9t video h\u01b0\u1edbng d\u1eabn khi h\u1ecd \u0111\u1ebfn giai \u0111o\u1ea1n \u0111\u00f3. D\u1ef1 \u0111o\u00e1n nhu c\u1ea7u s\u1ebd gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m ngh\u1ebdn.<\/p>\n

          2. T\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a<\/h3>\n

          Nh\u1eefng th\u00f4ng \u0111i\u1ec7p chung th\u01b0\u1eddng b\u1ecb b\u1ecf qua. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng tin. N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng ch\u01b0a \u0111\u0103ng nh\u1eadp trong hai tu\u1ea7n, h\u00e3y k\u00edch ho\u1ea1t chi\u1ebfn d\u1ecbch thu h\u00fat l\u1ea1i. N\u1ebfu h\u1ecd l\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c, h\u00e3y m\u1eddi h\u1ecd tham gia t\u00ednh n\u0103ng th\u1eed nghi\u1ec7m. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh s\u1ebd cho b\u1ea1n bi\u1ebft h\u1ecd l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n g\u00ec v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

          3. T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh r\u1eddi b\u1ecf<\/h3>\n

          \u0110\u00f4i khi vi\u1ec7c m\u1ea5t kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Tuy nhi\u00ean, c\u00e1ch b\u1ea1n x\u1eed l\u00fd s\u1ebd \u1ea3nh h\u01b0\u1edfng l\u1edbn. N\u1ebfu kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u h\u1ee7y, h\u00e3y \u0111\u1ec1 xu\u1ea5t t\u1ea1m d\u1eebng, gi\u1ea3m gi\u00e1 ho\u1eb7c thay \u0111\u1ed5i g\u00f3i thay v\u00ec ng\u1eaft k\u1ebft n\u1ed1i \u0111\u1ed9t ng\u1ed9t. \u0110i\u1ec1u n\u00e0y gi\u1eef cho c\u00e1nh c\u1eeda m\u1edf cho t\u01b0\u01a1ng lai. H\u00e3y l\u1eadp b\u1ea3n \u0111\u1ed3 quy tr\u00ecnh h\u1ee7y gi\u1ed1ng nh\u01b0 b\u1ea1n l\u00e0m v\u1edbi quy tr\u00ecnh mua h\u00e0ng.<\/p>\n

          4. \u0110\u00f3ng v\u00f2ng ph\u1ea3n h\u1ed3i<\/h3>\n

          \u0110\u1ea3m b\u1ea3o r\u1eb1ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng ph\u00e0n n\u00e0n v\u1ec1 m\u1ed9t t\u00ednh n\u0103ng li\u00ean t\u1ee5c, h\u00e3y c\u00f4ng nh\u1eadn v\u00e0 c\u1eadp nh\u1eadt l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n. Khi kh\u00e1ch h\u00e0ng th\u1ea5y \u00fd ki\u1ebfn c\u1ee7a h\u1ecd d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh s\u1ebd t\u0103ng l\u00ean. Hi\u1ec3n th\u1ecb nh\u1eadt k\u00fd thay \u0111\u1ed5i ho\u1eb7c ph\u1ea7n ‘B\u1ea1n y\u00eau c\u1ea7u, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng’.<\/p>\n

          \u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 t\u00e1c \u0111\u1ed9ng \ud83d\udcc8<\/h2>\n

          Sau khi tri\u1ec3n khai c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3. S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 sau \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9:<\/p>\n

            \n
          • T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf:<\/strong> Ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng b\u1ecb m\u1ea5t. Nh\u1eafm \u0111\u1ebfn xu h\u01b0\u1edbng gi\u1ea3m.<\/li>\n
          • Ch\u1ec9 s\u1ed1 NPS (Net Promoter Score):<\/strong> \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng.<\/li>\n
          • Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV):<\/strong> Cho bi\u1ebft kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i c\u00f3 \u0111ang t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n hay kh\u00f4ng.<\/li>\n
          • Th\u1eddi gian t\u1ea1o gi\u00e1 tr\u1ecb:<\/strong> Th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng m\u1edbi nh\u1eadn ra l\u1ee3i \u00edch c\u1ed1t l\u00f5i.<\/li>\n
          • S\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3:<\/strong> S\u1ef1 gi\u1ea3m s\u00fat \u1edf \u0111\u00e2y cho th\u1ea5y \u00edt \u0111i\u1ec3m ngh\u1ebdn h\u01a1n.<\/li>\n<\/ul>\n

            Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y h\u00e0ng th\u00e1ng. So s\u00e1nh ch\u00fang v\u1edbi m\u1ee9c chu\u1ea9n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u01b0\u1edbc khi d\u1ef1 \u00e1n l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh b\u1eaft \u0111\u1ea7u. D\u1eef li\u1ec7u n\u00e0y x\u00e1c nh\u1eadn gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 v\u00e0o t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n

            Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n

            M\u1eb7c d\u00f9 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh r\u1ea5t m\u1ea1nh m\u1ebd, nh\u01b0ng c\u00e1c \u0111\u1ed9i th\u01b0\u1eddng v\u1ea5p ph\u1ea3i trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. H\u00e3y c\u1ea3nh gi\u00e1c v\u1edbi nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u00e0y.<\/p>\n

              \n
            • Gi\u1ea3 \u0111\u1ecbnh b\u1ea3n \u0111\u1ed3 l\u00e0 t\u0129nh:<\/strong>H\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i. M\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi trong v\u00f2ng s\u00e1u th\u00e1ng. H\u00e3y coi n\u00f3 nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng.<\/li>\n
            • B\u1ecf qua ma s\u00e1t n\u1ed9i b\u1ed9:<\/strong>\u0110\u00f4i khi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng b\u1ecb gi\u00e1n \u0111o\u1ea1n v\u00ec c\u00e1c \u0111\u1ed9i n\u1ed9i b\u1ed9 ho\u1ea1t \u0111\u1ed9ng t\u00e1ch bi\u1ec7t. \u0110\u1ea3m b\u1ea3o marketing, b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 c\u00f9ng chia s\u1ebb b\u1ea3n \u0111\u1ed3 \u0111\u00f3.<\/li>\n
            • Ch\u1ec9 t\u1eadp trung v\u00e0o con \u0111\u01b0\u1eddng l\u00fd t\u01b0\u1edfng:<\/strong>C\u00e1c b\u1ea3n \u0111\u1ed3 th\u01b0\u1eddng th\u1ec3 hi\u1ec7n t\u00ecnh hu\u1ed1ng l\u00fd t\u01b0\u1edfng. B\u1ea1n c\u0169ng c\u1ea7n l\u1eadp b\u1ea3n \u0111\u1ed3 cho ‘con \u0111\u01b0\u1eddng kh\u00f4ng h\u1ea1nh ph\u00fac’ n\u01a1i m\u1ecdi th\u1ee9 \u0111i sai.<\/li>\n
            • Thi\u1ebfu s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1eeb c\u00e1c b\u00ean li\u00ean quan:<\/strong>N\u1ebfu ban l\u00e3nh \u0111\u1ea1o kh\u00f4ng hi\u1ec3u b\u1ea3n \u0111\u1ed3, h\u1ecd s\u1ebd kh\u00f4ng t\u00e0i tr\u1ee3 cho c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c. H\u00e3y chia s\u1ebb c\u00e1c th\u00f4ng tin nh\u1eadn th\u1ee9c r\u1ed9ng r\u00e3i.<\/li>\n<\/ul>\n

              Duy tr\u00ec v\u00f2ng \u0111\u1eddi b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \ud83d\udd04<\/h2>\n

              \u0110\u1ec3 duy tr\u00ec gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf, b\u1ea1n ph\u1ea3i duy tr\u00ec b\u1ea3n \u0111\u1ed3. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t quy tr\u00ecnh qu\u1ea3n tr\u1ecb.<\/p>\n

              \u0110\u00e1nh gi\u00e1 theo qu\u00fd<\/h3>\n

              L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 m\u1ed7i qu\u00fd. Ki\u1ec3m tra xem c\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u00f3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh hay kh\u00f4ng. C\u1eadp nh\u1eadt \u0111\u01b0\u1eddng cong c\u1ea3m x\u00fac d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i g\u1ea7n \u0111\u00e2y. \u0110\u1ea3m b\u1ea3o b\u1ea3n \u0111\u1ed3 ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf hi\u1ec7n t\u1ea1i, ch\u1ee9 kh\u00f4ng ph\u1ea3i qu\u00e1 kh\u1ee9.<\/p>\n

              T\u00edch h\u1ee3p v\u1edbi l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m<\/h3>\n

              K\u1ebft n\u1ed1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh tr\u1ef1c ti\u1ebfp v\u1edbi danh s\u00e1ch c\u00f4ng vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Khi ph\u00e1t hi\u1ec7n \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu, h\u00e3y t\u1ea1o m\u1ed9t phi\u1ebfu c\u00f4ng vi\u1ec7c \u0111\u1ec3 kh\u1eafc ph\u1ee5c. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin t\u1eeb h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n th\u1ef1c t\u1ebf.<\/p>\n

              C\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c li\u00ean ch\u1ee9c n\u0103ng<\/h3>\n

              T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i l\u00e0m vi\u1ec7c n\u01a1i c\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u00f9ng \u0111i qua b\u1ea3n \u0111\u1ed3. \u0110i\u1ec1u n\u00e0y ph\u00e1 v\u1ee1 s\u1ef1 t\u00e1ch bi\u1ec7t. Khi h\u1ed7 tr\u1ee3 th\u1ea5y nh\u1eefng g\u00ec marketing h\u1ee9a h\u1eb9n, v\u00e0 b\u00e1n h\u00e0ng th\u1ea5y nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m mang l\u1ea1i, s\u1ef1 \u0111\u1ed3ng thu\u1eadn s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. S\u1ef1 \u0111\u1ed3ng thu\u1eadn n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1ch.<\/p>\n

              Nh\u1eefng c\u00e2n nh\u1eafc cu\u1ed1i c\u00f9ng cho vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \ud83e\udde0<\/h2>\n

              Gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t d\u1ef1 \u00e1n m\u1ed9t l\u1ea7n. \u0110\u00f3 l\u00e0 m\u1ed9t k\u1ef7 lu\u1eadt li\u00ean t\u1ee5c. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh chi ti\u1ebft, b\u1ea1n chuy\u1ec3n t\u1eeb vi\u1ec7c \u0111o\u00e1n l\u00fd do kh\u00e1ch h\u00e0ng r\u1eddi \u0111i sang bi\u1ebft ch\u00ednh x\u00e1c \u0111i\u1ec3m n\u00e0o x\u1ea3y ra s\u1ef1 c\u1ed1. Ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap b\u1ea1n can thi\u1ec7p tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n.<\/p>\n

              Quy tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00e2n th\u00e0nh v\u1ec1 n\u01a1i b\u1ea1n \u0111ang th\u1ea5t b\u1ea1i. N\u00f3 y\u00eau c\u1ea7u s\u1ef1 h\u1ee3p t\u00e1c xuy\u00ean su\u1ed1t t\u1ed5 ch\u1ee9c. Tuy nhi\u00ean, l\u1ee3i \u00edch \u0111\u1ea7u t\u01b0 l\u00e0 r\u00f5 r\u00e0ng. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i t\u1ed1n \u00edt chi ph\u00ed h\u01a1n \u0111\u1ec3 ph\u1ee5c v\u1ee5 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n theo th\u1eddi gian. H\u1ecd c\u00f2n tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9, mang l\u1ea1i doanh nghi\u1ec7p m\u1edbi.<\/p>\n

              B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ki\u1ec3m to\u00e1n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu l\u1edbn \u0111\u1ea7u ti\u00ean. T\u1ea1o b\u1ea3n \u0111\u1ed3 cho ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 \u0111\u00f3. Th\u1ef1c hi\u1ec7n bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c. \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3. L\u1eb7p l\u1ea1i. C\u00e1ch ti\u1ebfp c\u1eadn tu\u1ea7n t\u1ef1 n\u00e0y x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u1eefng ch\u1eafc, c\u00f3 kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua nh\u1eefng bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n. H\u1ecd s\u1ebd \u1edf l\u1ea1i l\u00e2u h\u01a1n. V\u00e0 doanh thu c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng tr\u01b0\u1edfng.<\/p>\n

              H\u00e3y nh\u1edb, m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1eef h\u1ecd l\u1ea1i h\u00f4m nay, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng. C\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh chi ti\u1ebft cung c\u1ea5p b\u1ea3n thi\u1ebft k\u1ebf cho s\u1ef1 b\u1ec1n l\u00e2u \u0111\u00f3. H\u00e3y s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/p>\n","protected":false},"excerpt":{"rendered":"

              T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c th\u1ea7m l\u1eb7ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1ecdi quy m\u00f4. N\u00f3 th\u01b0\u1eddng x\u1ea3y ra d\u1ea7n d\u1ea7n, do nh\u1eefng b\u1ea5t ti\u1ec7n…<\/p>\n","protected":false},"author":1,"featured_media":261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh chi ti\u1ebft","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 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C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.go-deck.com\/vn\/reduce-customer-churn-detailed-journey-maps\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh chi ti\u1ebft\" \/>\n<meta property=\"og:description\" content=\"H\u1ecdc c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 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