{"id":248,"date":"2026-03-26T00:44:21","date_gmt":"2026-03-26T00:44:21","guid":{"rendered":"https:\/\/www.go-deck.com\/vn\/identify-customer-personas-before-mapping-begins\/"},"modified":"2026-03-26T00:44:21","modified_gmt":"2026-03-26T00:44:21","slug":"identify-customer-personas-before-mapping-begins","status":"publish","type":"post","link":"https:\/\/www.go-deck.com\/vn\/identify-customer-personas-before-mapping-begins\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh Nh\u00e2n v\u1eadt Kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea3n \u0111\u1ed3"},"content":{"rendered":"

Vi\u1ec7c t\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 ai \u0111ang \u0111i tr\u00ean h\u00e0nh tr\u00ecnh \u0111\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m c\u01a1 b\u1ea3n. Nhi\u1ec1u t\u1ed5 ch\u1ee9c v\u1ed9i v\u00e0ng tr\u1ef1c quan h\u00f3a c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u00e0 ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 tr\u1ea3i nghi\u1ec7m ch\u00fang. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng b\u1ea3n \u0111\u1ed3 chung chung, kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 tinh t\u1ebf, \u0111\u1ed9ng l\u1ef1c hay \u0111i\u1ec3m ngh\u1ebdn. Tr\u01b0\u1edbc khi v\u1ebd b\u1ea5t k\u1ef3 \u0111\u01b0\u1eddng n\u00e9t n\u00e0o tr\u00ean b\u1ea3ng tr\u1eafng, b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc. Nh\u1eefng h\u1ed3 s\u01a1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 la b\u00e0n cho chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y chi ti\u1ebft quy tr\u00ecnh x\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u, v\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 gi\u00fap m\u1ed9t nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch d\u1ef1a tr\u00ean h\u00e0nh vi con ng\u01b0\u1eddi th\u1ef1c t\u1ebf trong n\u1ed7 l\u1ef1c l\u1eadp b\u1ea3n \u0111\u1ed3, b\u1ea1n \u0111\u1ea3m b\u1ea3o m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 th\u1ea5u c\u1ea3m thay v\u00ec gi\u1ea3 \u0111\u1ecbnh.<\/p>\n

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\"Kawaii-style<\/figure>\n<\/div>\n

T\u1ea1i sao Nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111i tr\u01b0\u1edbc b\u1ea3n \u0111\u1ed3 \ud83e\udded<\/h2>\n

C\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 t\u00e0i li\u1ec7u t\u0129nh. Ch\u00fang \u0111\u01b0\u1ee3c v\u1ebd m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf v\u00e0o t\u1ee7. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng, b\u1ea3n \u0111\u1ed3 ch\u1ec9 l\u00e0 m\u1ed9t b\u00e0i t\u1eadp l\u00fd thuy\u1ebft. N\u00f3 mi\u00eau t\u1ea3 m\u1ed9t kh\u00e1ch h\u00e0ng chung chung kh\u00f4ng t\u1ed3n t\u1ea1i. Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, b\u1ea1n cho ph\u00e9p h\u00e0nh tr\u00ecnh ph\u00e2n nh\u00e1nh th\u00e0nh nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00e1c nhau. H\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edbi s\u1ebd kh\u00e1c bi\u1ec7t so v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi d\u00f9ng chuy\u00ean s\u00e2u. H\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi mua ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch s\u1ebd kh\u00e1c v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi t\u00ecm ki\u1ebfm danh hi\u1ec7u cao c\u1ea5p.<\/p>\n

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  • Ph\u00e2n \u0111o\u1ea1n Tr\u1ea3i nghi\u1ec7m:<\/strong>B\u1ea1n ng\u1eebng c\u1ed1 g\u1eafng ph\u1ee5c v\u1ee5 m\u1ecdi ng\u01b0\u1eddi b\u1eb1ng m\u1ed9t con \u0111\u01b0\u1eddng duy nh\u1ea5t.<\/li>\n
  • T\u00ednh ph\u00f9 h\u1ee3p b\u1ed1i c\u1ea3nh:<\/strong>C\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1ed9ng l\u1ef1c c\u1ee5 th\u1ec3.<\/li>\n
  • Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c:<\/strong>B\u1ea1n bi\u1ebft ph\u1ea7n n\u00e0o c\u1ee7a h\u00e0nh tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng.<\/li>\n
  • S\u1ef1 \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan:<\/strong>C\u00e1c \u0111\u1ed9i nh\u00f3m th\u1ed1ng nh\u1ea5t ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd \u0111ang x\u00e2y d\u1ef1ng tr\u01b0\u1edbc khi tranh lu\u1eadn v\u1ec1 h\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i.<\/li>\n<\/ul>\n

    B\u1ecf qua b\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn b\u1ea3n \u0111\u1ed3 \u201cm\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p m\u1ecdi ng\u01b0\u1eddi\u201d. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra \u0111i\u1ec3m ngh\u1ebdn cho c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, m\u1ed9t lu\u1ed3ng h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho chuy\u00ean gia c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi m\u1edbi b\u1ed1i r\u1ed1i. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng t\u1eeb s\u1edbm, b\u1ea1n ng\u0103n \u0111\u01b0\u1ee3c nh\u1eefng s\u1ef1 sai l\u1ec7ch n\u00e0y tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n thi\u1ebft k\u1ebf.<\/p>\n

    C\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t Nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd \ud83e\udde9<\/h2>\n

    M\u1ed9t nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ee9c danh v\u00e0 \u0111\u1ed9 tu\u1ed5i. \u0110\u00f3 l\u00e0 m\u1ed9t nh\u00e2n v\u1eadt t\u1ed5ng h\u1ee3p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf. N\u00f3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t nh\u00f3m trong c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi chung. \u0110\u1ec3 h\u1eefu \u00edch trong vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh, m\u1ed9t nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng ph\u1ea3i v\u01b0\u1ee3t ra ngo\u00e0i y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc. N\u00f3 \u0111\u00f2i h\u1ecfi chi\u1ec1u s\u00e2u t\u00e2m l\u00fd h\u1ecdc.<\/p>\n

    Khi x\u00e2y d\u1ef1ng c\u00e1c h\u1ed3 s\u01a1 n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n ghi nh\u1eadn c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i sau:<\/p>\n

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    • Nh\u00e2n kh\u1ea9u h\u1ecdc:<\/strong>Tu\u1ed5i, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, vai tr\u00f2 v\u00e0 b\u1ed1i c\u1ea3nh ng\u00e0nh ngh\u1ec1.<\/li>\n
    • M\u1ee5c ti\u00eau:<\/strong>H\u1ecd \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec? \u0110\u1ecbnh ngh\u0129a th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi h\u1ecd l\u00e0 g\u00ec?<\/li>\n
    • \u0110i\u1ec3m \u0111au:<\/strong>Nh\u1eefng r\u00e0o c\u1ea3n n\u00e0o \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc h\u1ecd? \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd b\u1ef1c b\u1ed9i?<\/li>\n
    • \u0110\u1ed9ng l\u1ef1c:<\/strong>\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd? C\u00f3 ph\u1ea3i l\u00e0 chi ph\u00ed, t\u1ed1c \u0111\u1ed9 hay ch\u1ea5t l\u01b0\u1ee3ng?<\/li>\n
    • H\u00e0nh vi:<\/strong>H\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng hay mua theo c\u1ea3m h\u1ee9ng?<\/li>\n
    • Tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac:<\/strong>H\u1ecd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a qu\u00e1 tr\u00ecnh? Lo l\u1eafng? H\u00e0o h\u1ee9ng? Ho\u00e0i nghi?<\/li>\n<\/ul>\n

      Kh\u00f4ng c\u00f3 nh\u1eefng chi ti\u1ebft n\u00e0y, nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 m\u1ed9t b\u00f3ng d\u00e1ng m\u1edd nh\u1ea1t. B\u1ea1n kh\u00f4ng th\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh cho m\u1ed9t b\u00f3ng d\u00e1ng m\u1edd nh\u1ea1t. B\u1ea1n c\u1ea7n s\u1ef1 s\u1ed1ng \u0111\u1ed9ng, ch\u00e2n th\u1ef1c c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u01a1i h\u1ecd c\u00f3 th\u1ec3 v\u1ea5p ng\u00e3.<\/p>\n

      C\u00e1c Ph\u01b0\u01a1ng Ph\u00e1p Thu Th\u1eadp D\u1eef Li\u1ec7u \ud83d\udd0d<\/h2>\n

      B\u1ea1n thu th\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c h\u1ed3 s\u01a1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n kh\u00f4ng th\u1ec3 \u0111o\u00e1n m\u00f2. B\u1ea1n ph\u1ea3i l\u1eafng nghe. Vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng. D\u1ef1a v\u00e0o m\u1ed9t ngu\u1ed3n duy nh\u1ea5t s\u1ebd t\u1ea1o ra thi\u00ean l\u1ec7ch. Vi\u1ec7c ki\u1ec3m ch\u1ee9ng d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n gi\u00fap \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/p>\n

      Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h3>\n

      C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh \u0111i s\u00e2u v\u00e0o l\u00fd do ‘t\u1ea1i sao’ v\u00e0 c\u00e1ch th\u1ee9c ‘nh\u01b0 th\u1ebf n\u00e0o’ trong h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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      • Ph\u1ecfng v\u1ea5n m\u1ed9t \u0111\u1ed1i m\u1ed9t:<\/strong>Nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp cho ph\u00e9p b\u1ea1n \u0111i s\u00e2u v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3. \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi m\u1edf v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c trong qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd.<\/li>\n
      • Kh\u1ea3o s\u00e1t b\u1ed1i c\u1ea3nh:<\/strong>Quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd. Xem h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o trong th\u1ef1c t\u1ebf.<\/li>\n
      • Nh\u00f3m t\u1eadp trung:<\/strong>Thu th\u1eadp m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng n\u1ed7i th\u1ea5t v\u1ecdng chung v\u00e0 ng\u00f4n ng\u1eef ph\u1ed5 bi\u1ebfn.<\/li>\n
      • Nghi\u00ean c\u1ee9u nh\u1eadt k\u00fd:<\/strong>Y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ghi ch\u00e9p l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u theo chi\u1ec1u d\u00e0i th\u1eddi gian.<\/li>\n<\/ul>\n

        Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n

        C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng cung c\u1ea5p quy m\u00f4 v\u00e0 ph\u1ea1m vi c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c minh c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ecbnh t\u00ednh. Ch\u00fang tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ‘bao nhi\u00eau’.<\/p>\n

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        • Kh\u1ea3o s\u00e1t:<\/strong>Ph\u00e2n ph\u00e1t c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi tham gia. T\u00ecm ki\u1ebfm c\u00e1c xu h\u01b0\u1edbng trong h\u00e0nh vi v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng.<\/li>\n
        • Xem x\u00e9t ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 h\u00e0nh x\u1eed nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd b\u1ecf cu\u1ed9c \u1edf \u0111\u00e2u? H\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian nh\u1ea5t \u1edf \u0111\u00e2u?<\/li>\n
        • Nh\u1eadt k\u00fd h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/strong>Xem l\u1ea1i c\u00e1c v\u00e9 h\u1ed7 tr\u1ee3 v\u00e0 tin nh\u1eafn tr\u00f2 chuy\u1ec7n. \u0110\u00e2y l\u00e0 nh\u1eefng ghi ch\u00e9p tr\u1ef1c ti\u1ebfp v\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
        • H\u1ed3 s\u01a1 b\u00e1n h\u00e0ng:<\/strong>Xem x\u00e9t l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 t\u1ed1c \u0111\u1ed9 giao d\u1ecbch. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh?<\/li>\n<\/ul>\n

          X\u00e1c minh Nh\u00e2n v\u1eadt \u0110\u1ea1i di\u1ec7n c\u1ee7a B\u1ea1n \u2705<\/h2>\n

          M\u1ed9t khi b\u1ea1n \u0111\u00e3 so\u1ea1n th\u1ea3o c\u00e1c h\u1ed3 s\u01a1 c\u1ee7a m\u00ecnh, b\u1ea1n ph\u1ea3i x\u00e1c minh ch\u00fang d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf. M\u1ed9t nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n kh\u00f4ng d\u1ef1a tr\u00ean s\u1ef1 th\u1eadt l\u00e0 m\u1ed9t h\u01b0 c\u1ea5u. N\u00f3 s\u1ebd d\u1eabn b\u1ea1n \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c k\u00e9m. Vi\u1ec7c x\u00e1c minh \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u00e2n kh\u00fac b\u1ea1n nh\u1eafm \u0111\u1ebfn th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n

          S\u1eed d\u1ee5ng danh s\u00e1ch ki\u1ec3m tra sau \u0111\u00e2y \u0111\u1ec3 x\u00e1c minh nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n c\u1ee7a b\u1ea1n:<\/p>\n

            \n
          • K\u00edch th\u01b0\u1edbc m\u1eabu:<\/strong>B\u1ea1n c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 ph\u00e2n kh\u00fac n\u00e0y kh\u00f4ng? \u0110\u00e2y l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac nh\u1ecf hay m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n?<\/li>\n
          • T\u00ednh nh\u1ea5t qu\u00e1n:<\/strong>C\u00e1c m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi c\u00f3 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau kh\u00f4ng? N\u1ebfu ph\u1ecfng v\u1ea5n n\u00f3i X nh\u01b0ng ph\u00e2n t\u00edch n\u00f3i Y, h\u00e3y \u0111i\u1ec1u tra s\u00e2u h\u01a1n.<\/li>\n
          • S\u1ef1 \u0111\u1ed3ng thu\u1eadn n\u1ed9i b\u1ed9:<\/strong> C\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n v\u1eadt n\u00e0y kh\u00f4ng? N\u1ebfu h\u1ecd n\u00f3i: ‘\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta’, b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i.<\/li>\n
          • Kh\u1ea3 n\u0103ng ki\u1ec3m th\u1eed:<\/strong>B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t tr\u1ea3i nghi\u1ec7m cho nh\u00e2n v\u1eadt n\u00e0y m\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c kh\u00f4ng? N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 theo d\u00f5i th\u00e0nh c\u00f4ng, th\u00ec nh\u00e2n v\u1eadt n\u00e0y qu\u00e1 m\u01a1 h\u1ed3.<\/li>\n<\/ul>\n

            Li\u00ean k\u1ebft c\u00e1c nh\u00e2n v\u1eadt v\u1edbi c\u00e1c giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh \ud83d\udee4\ufe0f<\/h2>\n

            Sau khi c\u00e1c nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c minh, ch\u00fang tr\u1edf th\u00e0nh \u0111i\u1ec3m t\u1ef1a cho b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 v\u1ebd m\u1ed9t h\u00e0nh tr\u00ecnh duy nh\u1ea5t cho t\u1ea5t c\u1ea3. B\u1ea1n c\u1ea7n v\u1ebd h\u00e0nh tr\u00ecnh cho Nh\u00e2n v\u1eadt A, r\u1ed3i \u0111\u1ebfn Nh\u00e2n v\u1eadt B. \u0110i\u1ec1u n\u00e0y s\u1ebd ti\u1ebft l\u1ed9 n\u01a1i c\u00e1c tr\u1ea3i nghi\u1ec7m b\u1eaft \u0111\u1ea7u kh\u00e1c nhau.<\/p>\n

            H\u00e3y xem x\u00e9t c\u00e1c giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh th\u00f4ng th\u01b0\u1eddng: Nh\u1eadn th\u1ee9c, Xem x\u00e9t, Ti\u1ebfp nh\u1eadn, Gi\u1eef ch\u00e2n v\u00e0 Th\u00e2n thi\u1ec7n. C\u00e1c nh\u00e2n v\u1eadt kh\u00e1c nhau di chuy\u1ec3n qua c\u00e1c giai \u0111o\u1ea1n n\u00e0y theo c\u00e1ch kh\u00e1c nhau.<\/p>\n

            V\u00ed d\u1ee5: Ng\u01b0\u1eddi mua c\u00f4ng ngh\u1ec7 B2B<\/h3>\n

            M\u1ed9t ng\u01b0\u1eddi mua k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 d\u00e0nh h\u00e0ng tu\u1ea7n \u1edf giai \u0111o\u1ea1n Xem x\u00e9t. H\u1ecd c\u1ea7n t\u00e0i li\u1ec7u, c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u00e0 \u0111\u00e1nh gi\u00e1 b\u1ea3o m\u1eadt. M\u1ed9t ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf qua c\u00e1c chi ti\u1ebft k\u1ef9 thu\u1eadt v\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ed1c \u0111\u1ed9. B\u1ea3n \u0111\u1ed3 ph\u1ea3i ph\u1ea3n \u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y.<\/p>\n\n\n\n\n\n\n\n\n
            Giai \u0111o\u1ea1n<\/th>\nNh\u00e2n v\u1eadt A (Ng\u01b0\u1eddi ph\u00e2n t\u00edch)<\/th>\nNh\u00e2n v\u1eadt B (Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh)<\/th>\n<\/tr>\n<\/thead>\n
            Nh\u1eadn th\u1ee9c<\/strong><\/td>\nT\u00ecm ki\u1ebfm c\u00e1c blog k\u1ef9 thu\u1eadt v\u00e0 t\u00e0i li\u1ec7u tr\u1eafng.<\/td>\nT\u00ecm ki\u1ebfm c\u00e1c b\u00e1o c\u00e1o v\u00e0 tin t\u1ee9c ng\u00e0nh.<\/td>\n<\/tr>\n
            Xem x\u00e9t<\/strong><\/td>\nSo s\u00e1nh danh s\u00e1ch t\u00ednh n\u0103ng v\u00e0 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt.<\/td>\nSo s\u00e1nh c\u00e1c m\u00f4 h\u00ecnh gi\u00e1 v\u00e0 h\u1ee3p \u0111\u1ed3ng.<\/td>\n<\/tr>\n
            Ti\u1ebfp nh\u1eadn<\/strong><\/td>\nTh\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m.<\/td>\nK\u00fd h\u1ee3p \u0111\u1ed3ng.<\/td>\n<\/tr>\n
            H\u1ed7 tr\u1ee3<\/strong><\/td>\nS\u1eed d\u1ee5ng c\u01a1 s\u1edf tri th\u1ee9c t\u1ef1 ph\u1ee5c v\u1ee5.<\/td>\nY\u00eau c\u1ea7u m\u1ed9t qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n chuy\u00ean tr\u00e1ch.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

            B\u1eb1ng c\u00e1ch tr\u1ef1c quan h\u00f3a nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3ng tr\u1ed1ng trong d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra r\u1eb1ng m\u00ecnh c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi cho Ng\u01b0\u1eddi ph\u00e2n t\u00edch nh\u01b0ng l\u1ea1i kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c n\u00e0o d\u00e0nh cho Ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh. Nh\u1eadn th\u1ee9c n\u00e0y th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

            Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n

            X\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh l\u00e0 \u0111i\u1ec1u ph\u1ee9c t\u1ea1p. C\u00f3 nhi\u1ec1u c\u00e1i b\u1eaby m\u00e0 c\u00e1c \u0111\u1ed9i th\u01b0\u1eddng m\u1eafc ph\u1ea3i. Nh\u1eadn di\u1ec7n s\u1edbm nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c c\u00f4ng s\u1ee9c l\u00e3ng ph\u00ed.<\/p>\n

              \n
            • T\u1ea1o qu\u00e1 nhi\u1ec1u nh\u00e2n v\u1eadt:<\/strong> N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u h\u01a1n n\u0103m nh\u00e2n v\u1eadt, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 chia qu\u00e1 nhi\u1ec1u nh\u00f3m. H\u00e3y t\u1eadp trung v\u00e0o c\u00e1c m\u1eabu h\u00ecnh ch\u00ednh y\u1ebfu mang l\u1ea1i ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb.<\/li>\n
            • Gi\u1ea3 \u0111\u1ecbnh t\u00ednh \u0111\u1ed3ng nh\u1ea5t:<\/strong> \u0110\u1eebng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t nh\u00f3m \u0111\u1ec1u h\u00e0nh x\u1eed gi\u1ed1ng h\u1ec7t nhau. Lu\u00f4n t\u1ed3n t\u1ea1i s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed9t nh\u00f3m.<\/li>\n
            • B\u1ecf qua c\u00e1c nh\u00e2n v\u1eadt ti\u00eau c\u1ef1c:<\/strong> Kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p. X\u00e1c \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi b\u1ea1n kh\u00f4ng mu\u1ed1n ph\u1ee5c v\u1ee5<\/em>mu\u1ed1n ph\u1ee5c v\u1ee5 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m vi\u1ec7c x\u00e1c \u0111\u1ecbnh ai b\u1ea1n \u0111ang ph\u1ee5c v\u1ee5.<\/li>\n
            • H\u1ed3 s\u01a1 t\u0129nh:<\/strong>Con ng\u01b0\u1eddi thay \u0111\u1ed5i. Th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. C\u00e1c nh\u00e2n v\u1eadt ph\u1ea3i l\u00e0 t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng, thay \u0111\u1ed5i theo d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n
            • B\u1ecf qua c\u00e1c nh\u00e2n v\u1eadt n\u1ed9i b\u1ed9:<\/strong>Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 kh\u00e1ch h\u00e0ng. M\u1ed9t nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 c\u0169ng c\u00f3 h\u00e0nh tr\u00ecnh ri\u00eang. H\u00e3y c\u00e2n nh\u1eafc tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng n\u1ed9i b\u1ed9 n\u1eefa.<\/li>\n<\/ul>\n

              T\u00edch h\u1ee3p nh\u00e2n v\u1eadt v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \ud83d\udd04<\/h2>\n

              C\u00f4ng vi\u1ec7c kh\u00f4ng k\u1ebft th\u00fac khi c\u00f3 b\u1ea3n \u0111\u1ed3. B\u1ea1n ph\u1ea3i t\u00edch h\u1ee3p nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. Nh\u00e2n v\u1eadt n\u00e0y \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m? N\u1ed9i dung ti\u1ebfp th\u1ecb? \u0110\u00e0o t\u1ea1o h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng?<\/p>\n

              S\u1eed d\u1ee5ng nh\u00e2n v\u1eadt nh\u01b0 m\u1ed9t b\u1ed9 l\u1ecdc trong ra quy\u1ebft \u0111\u1ecbnh. Khi m\u1ed9t t\u00ednh n\u0103ng m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t, h\u00e3y h\u1ecfi: \u201cLi\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 gi\u00fap Nh\u00e2n v\u1eadt A \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd kh\u00f4ng?\u201d N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng, h\u00e3y xem x\u00e9t l\u1ea1i kho\u1ea3n \u0111\u1ea7u t\u01b0. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb.<\/p>\n

              K\u00eanh truy\u1ec1n th\u00f4ng<\/h3>\n

              M\u1ed7i nh\u00e2n v\u1eadt \u0111\u1ec1u c\u00f3 phong c\u00e1ch truy\u1ec1n th\u00f4ng \u01b0a th\u00edch kh\u00e1c nhau. M\u1ed9t s\u1ed1 th\u00edch email, s\u1ed1 kh\u00e1c th\u00edch tr\u00f2 chuy\u1ec7n. M\u1ed9t s\u1ed1 th\u00edch h\u01b0\u1edbng d\u1eabn video, s\u1ed1 kh\u00e1c th\u00edch h\u01b0\u1edbng d\u1eabn b\u1eb1ng v\u0103n b\u1ea3n. B\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1edf th\u00edch n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng h\u1ecd \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf.<\/p>\n

                \n
              • Email:<\/strong>T\u1ed1t cho c\u1eadp nh\u1eadt chi ti\u1ebft v\u00e0 giao ti\u1ebfp ch\u00ednh th\u1ee9c.<\/li>\n
              • Tr\u00f2 chuy\u1ec7n:<\/strong>T\u1ed1t cho c\u00e1c c\u00e2u h\u1ecfi nhanh v\u00e0 h\u1ed7 tr\u1ee3 t\u1ee9c th\u00ec.<\/li>\n
              • \u0110i\u1ec7n tho\u1ea1i:<\/strong>T\u1ed1t cho c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ea5u c\u1ea3m.<\/li>\n
              • T\u00e0i li\u1ec7u:<\/strong>T\u1ed1t cho t\u1ef1 ph\u1ee5c v\u1ee5 v\u00e0 tham kh\u1ea3o.<\/li>\n<\/ul>\n

                Duy tr\u00ec t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a nh\u00e2n v\u1eadt \ud83d\udcc8<\/h2>\n

                \u0110i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng ph\u00e1t tri\u1ec3n. M\u1ed9t nh\u00e2n v\u1eadt \u0111\u01b0\u1ee3c t\u1ea1o ra hai n\u0103m tr\u01b0\u1edbc c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf ng\u00e0y nay. B\u1ea1n c\u1ea7n m\u1ed9t quy tr\u00ecnh \u0111\u1ec3 gi\u1eef d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh lu\u00f4n m\u1edbi.<\/p>\n

                Thi\u1ebft l\u1eadp l\u1ecbch tr\u00ecnh xem x\u00e9t. M\u1ed7i qu\u00fd ho\u1eb7c m\u1ed7i s\u00e1u th\u00e1ng, h\u00e3y xem l\u1ea1i c\u00e1c nh\u00e2n v\u1eadt c\u1ee7a b\u1ea1n. Ki\u1ec3m tra xem m\u1ee5c ti\u00eau c\u00f3 thay \u0111\u1ed5i kh\u00f4ng. Ki\u1ec3m tra xem c\u00f3 \u0111i\u1ec3m \u0111au m\u1edbi xu\u1ea5t hi\u1ec7n kh\u00f4ng. C\u1eadp nh\u1eadt h\u1ed3 s\u01a1 t\u01b0\u01a1ng \u1ee9ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n v\u1eabn ch\u00ednh x\u00e1c v\u00e0 h\u1eefu \u00edch.<\/p>\n

                V\u00f2ng ph\u1ea3n h\u1ed3i<\/h3>\n

                Ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. S\u1eed d\u1ee5ng \u0111i\u1ec3m s\u1ed1 NPS, kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1eef li\u1ec7u s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c nh\u1eadn gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n th\u1ea5y t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u1ea3m \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00f3m c\u1ee5 th\u1ec3, h\u00e3y ki\u1ec3m tra xem nh\u00e2n v\u1eadt c\u00f3 thay \u0111\u1ed5i hay h\u00e0nh tr\u00ecnh \u0111\u00e3 b\u1ecb h\u1ecfng kh\u00f4ng.<\/p>\n

                T\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9 ch\u00ednh x\u00e1c \ud83d\udcca<\/h2>\n

                \u0110\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u l\u1eadp b\u1ea3n \u0111\u1ed3 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch l\u00e2u d\u00e0i. N\u00f3 gi\u1ea3m thi\u1ec3u c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m l\u1ea1i. N\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u00f3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Khi b\u1ea1n x\u00e2y d\u1ef1ng cho m\u1ed9t con ng\u01b0\u1eddi c\u1ee5 th\u1ec3, thay v\u00ec m\u1ed9t ng\u01b0\u1eddi d\u00f9ng chung chung, b\u1ea1n t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u.<\/p>\n

                C\u00e1c \u0111\u1ed9i b\u1ecf qua b\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng ph\u1ea3i thi\u1ebft k\u1ebf l\u1ea1i lu\u1ed3ng c\u00f4ng vi\u1ec7c li\u00ean t\u1ee5c. H\u1ecd nh\u1eadn ra qu\u00e1 mu\u1ed9n r\u1eb1ng \u0111\u00e3 b\u1ecf s\u00f3t m\u1ed9t \u0111i\u1ec3m \u0111au then ch\u1ed1t. B\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u00e2n v\u1eadt, b\u1ea1n s\u1ebd t\u1ea1o n\u00ean n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc. B\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u00e0nh tr\u00ecnh b\u1ea1n l\u1eadp b\u1ea3n \u0111\u1ed3 l\u00e0 h\u00e0nh tr\u00ecnh th\u1ef1c s\u1ef1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111i qua.<\/p>\n

                Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 tri\u1ec3n khai \ud83d\udca1<\/h2>\n

                Qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ph\u00f2ng ban. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00e2n th\u00e0nh v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n bi\u1ebft v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n h\u1ecdc. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t m\u00e0 l\u00e0 m\u1ed9t th\u1ef1c h\u00e0nh li\u00ean t\u1ee5c nh\u1eb1m th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/p>\n

                Khi b\u1ea1n cam k\u1ebft v\u1edbi k\u1ef7 lu\u1eadt n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebfn vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh t\u1eeb m\u1ed9t b\u00e0i t\u1eadp l\u00fd thuy\u1ebft th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. B\u1ea1n s\u1ebd r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 m\u00ecnh \u0111ang ph\u1ee5c v\u1ee5. B\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng r\u00e0o c\u1ea3n m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng h\u00e0nh tr\u00ecnh d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n

                B\u1eaft \u0111\u1ea7u t\u1eeb con ng\u01b0\u1eddi. L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m. Th\u1ee9 t\u1ef1 n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i b\u01b0\u1edbc \u0111i \u0111\u1ec1u c\u00f3 ch\u1ee7 \u0111\u00edch v\u00e0 m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u mang \u00fd ngh\u0129a.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Vi\u1ec7c t\u1ea1o b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 ai \u0111ang \u0111i tr\u00ean h\u00e0nh tr\u00ecnh \u0111\u00f3 l\u00e0 m\u1ed9t sai l\u1ea7m c\u01a1 b\u1ea3n. Nhi\u1ec1u t\u1ed5 ch\u1ee9c v\u1ed9i v\u00e0ng…<\/p>\n","protected":false},"author":1,"featured_media":249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"X\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch v\u00ec sao vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u then ch\u1ed1t tr\u01b0\u1edbc khi l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Kh\u00e1m ph\u00e1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, x\u00e1c minh v\u00e0 tr\u00e1nh nh\u1eefng sai l\u1ea7m chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[10],"tags":[5,9],"class_list":["post-248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey-mapping","tag-academic","tag-customer-journey-mapping"],"yoast_head":"\nX\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch v\u00ec sao vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00e2n v\u1eadt kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u then ch\u1ed1t tr\u01b0\u1edbc khi l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. 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