{"id":138,"date":"2026-03-31T22:46:26","date_gmt":"2026-03-31T22:46:26","guid":{"rendered":"https:\/\/www.go-deck.com\/vn\/porter-five-forces-analysis-myth-buster-guide\/"},"modified":"2026-03-31T22:46:26","modified_gmt":"2026-03-31T22:46:26","slug":"porter-five-forces-analysis-myth-buster-guide","status":"publish","type":"post","link":"https:\/\/www.go-deck.com\/vn\/porter-five-forces-analysis-myth-buster-guide\/","title":{"rendered":"Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter: H\u01b0\u1edbng d\u1eabn ph\u00e1 v\u1ee1 \u0111\u1ecbnh ki\u1ebfn cho sinh vi\u00ean b\u1ed1i r\u1ed1i v\u1edbi khung l\u00fd thuy\u1ebft n\u00e0y"},"content":{"rendered":"

Sinh vi\u00ean ng\u00e0nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng g\u1eb7p Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp ban \u0111\u1ea7u. Tuy nhi\u00ean, vi\u1ec7c chuy\u1ec3n t\u1eeb l\u00fd thuy\u1ebft s\u00e1ch v\u1edf sang \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n th\u01b0\u1eddng g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn. Nhi\u1ec1u ng\u01b0\u1eddi h\u1ecdc coi khung l\u00fd thuy\u1ebft n\u00e0y nh\u01b0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra c\u1ee9ng nh\u1eafc thay v\u00ec m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t \u0111\u1ec3 hi\u1ec3u c\u1ea5u tr\u00fac ng\u00e0nh. H\u01b0\u1edbng d\u1eabn n\u00e0y gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec3m g\u00e2y nh\u1ea7m l\u1eabn c\u1ee5 th\u1ec3 xung quanh m\u00f4 h\u00ecnh, v\u1ea1ch r\u00f5 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 cung c\u1ea5p con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng, \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 s\u1eed d\u1ee5ng khung l\u00fd thuy\u1ebft hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn ph\u1ea7n m\u1ec1m hay thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p.<\/p>\n

Hi\u1ec3u r\u00f5 b\u1ee9c tranh c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho b\u1ea5t k\u1ef3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u00e0o. D\u00f9 b\u1ea1n \u0111ang ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kh\u1edfi nghi\u1ec7p hay \u0111\u00e1nh gi\u00e1 m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp, c\u00e1c l\u1ef1c l\u01b0\u1ee3ng \u0111ang v\u1eadn h\u00e0nh s\u1ebd quy\u1ebft \u0111\u1ecbnh l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng s\u1ed1ng c\u00f2n l\u00e2u d\u00e0i. B\u00e0i vi\u1ebft n\u00e0y gi\u1ea3i m\u00e3 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng, l\u00e0m r\u00f5 nh\u1eefng hi\u1ec3u l\u1ea7m v\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng ph\u00e1p c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 ph\u00e2n t\u00edch ng\u00e0nh.<\/p>\n

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\"Cute<\/figure>\n<\/div>\n

\ud83d\udcdc Ngu\u1ed3n g\u1ed1c v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a khung l\u00fd thuy\u1ebft<\/h2>\n

Ph\u00e1t tri\u1ec3n b\u1edfi Michael Porter v\u00e0o n\u0103m 1979, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed9t ng\u00e0nh. Tr\u01b0\u1edbc khi c\u00f3 m\u00f4 h\u00ecnh n\u00e0y, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng t\u1eadp trung m\u1ea1nh v\u00e0o n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 m\u00e0 \u00edt quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng. Porter \u0111\u00e3 chuy\u1ec3n h\u01b0\u1edbng t\u01b0 duy ra ngo\u00e0i, cho r\u1eb1ng ch\u00ednh c\u1ea5u tr\u00fac ng\u00e0nh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh h\u00e0ng \u0111\u1ea7u v\u1ec1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

Gi\u1ea3 thuy\u1ebft c\u1ed1t l\u00f5i r\u1ea5t \u0111\u01a1n gi\u1ea3n: n\u0103m l\u1ef1c l\u01b0\u1ee3ng s\u1ebd quy\u1ebft \u0111\u1ecbnh ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a m\u1ed9t ng\u00e0nh. N\u1ebfu c\u00e1c l\u1ef1c l\u01b0\u1ee3ng m\u1ea1nh, l\u1ee3i nhu\u1eadn s\u1ebd b\u1ecb b\u00f3p m\u00e9o. N\u1ebfu c\u00e1c l\u1ef1c l\u01b0\u1ee3ng y\u1ebfu, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c chuy\u1ec3n \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u00e0 l\u00e0 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u1ec1 c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c.<\/p>\n

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  • N\u0103m xu\u1ea5t b\u1ea3n:<\/strong>1979 tr\u00ean T\u1ea1p ch\u00ed Kinh doanh Harvard.<\/li>\n
  • Tr\u1ecdng t\u00e2m ch\u00ednh:<\/strong>Ph\u00e2n t\u00edch \u1edf c\u1ea5p \u0111\u1ed9 ng\u00e0nh, ch\u1ee9 kh\u00f4ng ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng c\u00f4ng ty.<\/li>\n
  • M\u1ee5c ti\u00eau:<\/strong>X\u00e1c \u0111\u1ecbnh n\u01a1i n\u1eb1m quy\u1ec1n l\u1ef1c trong m\u1ed9t t\u00ecnh hu\u1ed1ng kinh doanh.<\/li>\n
  • K\u1ebft qu\u1ea3:<\/strong>M\u1ed9t \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn d\u00e0i h\u1ea1n.<\/li>\n<\/ul>\n

    \u2696\ufe0f Gi\u1ea3i th\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h2>\n

    \u0110\u1ec3 \u00e1p d\u1ee5ng khung l\u00fd thuy\u1ebft n\u00e0y \u0111\u00fang c\u00e1ch, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng. R\u1ea5t ph\u1ed5 bi\u1ebfn khi nh\u1ea7m l\u1eabn gi\u1eefa ‘s\u1ea3n ph\u1ea9m thay th\u1ebf’ v\u00e0 ‘\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh’, ho\u1eb7c \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng th\u00e0nh ph\u1ea7n.<\/p>\n

    1. C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3<\/h3>\n

    L\u1ef1c l\u01b0\u1ee3ng n\u00e0y \u0111\u1ea1i di\u1ec7n cho m\u1ee9c \u0111\u1ed9 kh\u1ed1c li\u1ec7t c\u1ee7a c\u1ea1nh tranh gi\u1eefa c\u00e1c b\u00ean hi\u1ec7n \u0111ang tham gia th\u1ecb tr\u01b0\u1eddng. C\u1ea1nh tranh gay g\u1eaft d\u1eabn \u0111\u1ebfn chi\u1ebfn tranh gi\u00e1, qu\u1ea3ng c\u00e1o quy\u1ebft li\u1ec7t v\u00e0 chi ph\u00ed \u0111\u1ed5i m\u1edbi t\u0103ng cao, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 l\u00e0m gia t\u0103ng c\u1ea1nh tranh bao g\u1ed3m:<\/p>\n

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    • S\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7:<\/strong>Nhi\u1ec1u c\u00f4ng ty c\u00f3 s\u1ee9c m\u1ea1nh ngang nhau s\u1ebd d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng b\u1ea5t \u1ed5n.<\/li>\n
    • T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh:<\/strong>T\u0103ng tr\u01b0\u1edfng ch\u1eadm bu\u1ed9c c\u00e1c c\u00f4ng ty ph\u1ea3i tranh gi\u00e0nh th\u1ecb ph\u1ea7n.<\/li>\n
    • Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh:<\/strong>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh cao th\u00fac \u0111\u1ea9y vi\u1ec7c gi\u1ea3m gi\u00e1 \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed chung.<\/li>\n
    • S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a:<\/strong>S\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a th\u1ea5p khi\u1ebfn s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh h\u00e0ng h\u00f3a, th\u00fac \u0111\u1ea9y c\u1ea1nh tranh v\u1ec1 gi\u00e1.<\/li>\n
    • R\u00e0o c\u1ea3n r\u1eddi b\u1ecf ng\u00e0nh:<\/strong>Chi ph\u00ed r\u1eddi b\u1ecf ng\u00e0nh cao s\u1ebd khi\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1ecb m\u1eafc k\u1eb9t trong th\u1ecb tr\u01b0\u1eddng suy gi\u1ea3m.<\/li>\n<\/ul>\n

      V\u00ed d\u1ee5:<\/strong> Ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u00e0ng kh\u00f4ng th\u01b0\u1eddng th\u1ec3 hi\u1ec7n s\u1ef1 c\u1ea1nh tranh cao. Chi ph\u00ed nhi\u00ean li\u1ec7u cao, m\u00e1y bay \u0111\u1eaft \u0111\u1ecf (chi ph\u00ed c\u1ed1 \u0111\u1ecbnh), v\u00e0 v\u00e9 m\u00e1y bay ph\u1ea7n l\u1edbn kh\u00f4ng kh\u00e1c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng v\u00e0 cu\u1ed9c c\u1ea1nh tranh gi\u00e1 li\u00ean t\u1ee5c.<\/p>\n

      2. Nguy c\u01a1 tham gia c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi<\/h3>\n

      C\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi mang \u0111\u1ebfn n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t m\u1edbi v\u00e0 mong mu\u1ed1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n. H\u1ecd th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 th\u1ea5p h\u01a1n, g\u00e2y \u00e1p l\u1ef1c l\u00ean c\u00e1c doanh nghi\u1ec7p hi\u1ec7n c\u00f3. Nguy c\u01a1 n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o r\u00e0o c\u1ea3n gia nh\u1eadp.<\/p>\n

      C\u00e1c r\u00e0o c\u1ea3n ch\u00ednh bao g\u1ed3m:<\/p>\n

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      • Y\u00eau c\u1ea7u v\u1ed1n:<\/strong>Y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 l\u1edbn l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng gia nh\u1eadp.<\/li>\n
      • Quy \u0111\u1ecbnh:<\/strong>C\u00e1c ch\u00ednh s\u00e1ch ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf ho\u1eb7c cho ph\u00e9p gia nh\u1eadp.<\/li>\n
      • L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 m\u1ea1nh m\u1ebd khi\u1ebfn ng\u01b0\u1eddi m\u1edbi kh\u00f3 th\u00e2m nh\u1eadp.<\/li>\n
      • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong>N\u1ebfu kh\u00e1ch h\u00e0ng th\u1ea5y kh\u00f3 thay \u0111\u1ed5i, c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n.<\/li>\n
      • Ti\u1ebfp c\u1eadn k\u00eanh ph\u00e2n ph\u1ed1i:<\/strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c gi\u00e0nh ch\u1ed7 tr\u01b0ng b\u00e0y ho\u1eb7c k\u00eanh ph\u00e2n ph\u1ed1i.<\/li>\n<\/ul>\n

        V\u00ed d\u1ee5:<\/strong>Ng\u00e0nh s\u1ea3n xu\u1ea5t m\u00e1y bay th\u01b0\u01a1ng m\u1ea1i c\u00f3 nguy c\u01a1 tham gia c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi r\u1ea5t th\u1ea5p do nhu c\u1ea7u v\u1ed1n l\u1edbn v\u00e0 quy tr\u00ecnh ch\u1ee9ng nh\u1eadn k\u00e9o d\u00e0i.<\/p>\n

        3. Nguy c\u01a1 s\u1ea3n ph\u1ea9m thay th\u1ebf<\/h3>\n

        S\u1ea3n ph\u1ea9m thay th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp; ch\u00fang l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0ng gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i. L\u1ef1c l\u01b0\u1ee3ng n\u00e0y gi\u1edbi h\u1ea1n m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3.<\/p>\n

        C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n xem x\u00e9t khi thay th\u1ebf:<\/p>\n

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        • S\u1ef1 \u0111\u00e1nh \u0111\u1ed5i gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 hi\u1ec7u su\u1ea5t:<\/strong>N\u1ebfu s\u1ea3n ph\u1ea9m thay th\u1ebf mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, kh\u00e1ch h\u00e0ng s\u1ebd chuy\u1ec3n sang s\u1eed d\u1ee5ng.<\/li>\n
        • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i:<\/strong>Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p l\u00e0m t\u0103ng nguy c\u01a1.<\/li>\n
        • Xu h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>Kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng cao xem x\u00e9t c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00f4ng?<\/li>\n<\/ul>\n

          V\u00ed d\u1ee5:<\/strong>\u0110\u1ed1i v\u1edbi ng\u00e0nh c\u00e0 ph\u00ea, \u0111\u1ed3 u\u1ed1ng n\u0103ng l\u01b0\u1ee3ng ho\u1eb7c tr\u00e0 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf. \u0110\u1ed1i v\u1edbi ng\u00e0nh ch\u1ee5p \u1ea3nh phim, m\u00e1y \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m thay th\u1ebf cu\u1ed1i c\u00f9ng \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

          4. Quy\u1ec1n l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p<\/h3>\n

          Nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 ho\u1eb7c gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5. Quy\u1ec1n l\u1ef1c n\u00e0y cao nh\u1ea5t khi c\u00e1c nh\u00e0 cung c\u1ea5p t\u1eadp trung ho\u1eb7c khi c\u00f3 \u00edt s\u1ea3n ph\u1ea9m thay th\u1ebf cho \u0111\u1ea7u v\u00e0o c\u1ee7a h\u1ecd.<\/p>\n

          C\u00e1c ch\u1ec9 b\u00e1o quy\u1ec1n l\u1ef1c nh\u00e0 cung c\u1ea5p cao:<\/p>\n

            \n
          • \u00cdt nh\u00e0 cung c\u1ea5p:<\/strong> S\u1ef1 t\u1eadp trung trong chu\u1ed7i cung \u1ee9ng.<\/li>\n
          • T\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m:<\/strong> Kh\u00f4ng c\u00f3 ngu\u1ed3n cung thay th\u1ebf cho \u0111\u1ea7u v\u00e0o.<\/li>\n
          • Nguy c\u01a1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c l\u1ea1i:<\/strong> C\u00e1c nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/li>\n
          • T\u1ea7m quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua:<\/strong> N\u1ebfu \u0111\u1ea7u v\u00e0o l\u00e0 y\u1ebfu t\u1ed1 then thi\u1ebft \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<\/ul>\n

            V\u00ed d\u1ee5:<\/strong> Trong ng\u00e0nh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, c\u00e1c nh\u00e0 cung c\u1ea5p chip ti\u00ean ti\u1ebfn ho\u1eb7c c\u00f4ng ngh\u1ec7 m\u00e0n h\u00ecnh c\u1ee5 th\u1ec3 th\u01b0\u1eddng n\u1eafm gi\u1eef s\u1ee9c m\u1ea1nh \u0111\u00e1ng k\u1ec3 v\u00ec c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd \u0111\u1ed9c \u0111\u00e1o v\u00e0 thi\u1ebft y\u1ebfu.<\/p>\n

            5. S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/h3>\n

            Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 y\u00eau c\u1ea7u gi\u00e1 th\u1ea5p h\u01a1n ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. S\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua cao s\u1ebd l\u00e0m thu h\u1eb9p l\u1ee3i nhu\u1eadn ng\u00e0nh.<\/p>\n

            C\u00e1c ch\u1ec9 b\u00e1o v\u1ec1 s\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua cao:<\/p>\n

              \n
            • S\u1ef1 t\u1eadp trung:<\/strong> \u00cdt ng\u01b0\u1eddi mua mua v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn.<\/li>\n
            • Nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1:<\/strong> Ng\u01b0\u1eddi mua r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o chi ph\u00ed.<\/li>\n
            • Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p:<\/strong> Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
            • Nguy c\u01a1 t\u00edch h\u1ee3p ng\u01b0\u1ee3c l\u1ea1i:<\/strong> Ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u1ef1 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

              V\u00ed d\u1ee5:<\/strong> C\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u01b0 Walmart c\u00f3 s\u1ee9c m\u1ea1nh kh\u1ed5ng l\u1ed3 \u0111\u1ed1i v\u1edbi nh\u00e0 cung c\u1ea5p c\u1ee7a h\u1ecd v\u00ec h\u1ecd mua v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng kh\u1ed5ng l\u1ed3 \u0111\u1ebfn m\u1ee9c c\u00f3 th\u1ec3 \u00e1p \u0111\u1eb7t \u0111i\u1ec1u ki\u1ec7n.<\/p>\n

              \ud83e\udde8 B\u1ebb g\u00e3y nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn<\/h2>\n

              H\u1ecdc sinh th\u01b0\u1eddng v\u1ea5p ng\u00e3 v\u00ec \u00e1p d\u1ee5ng khung ph\u00e2n t\u00edch sai c\u00e1ch. Ph\u1ea7n ti\u1ebfp theo s\u1ebd gi\u1ea3i quy\u1ebft nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u1eabn \u0111\u1ebfn ph\u00e2n t\u00edch sai l\u1ec7ch.<\/p>\n

              Hi\u1ec3u l\u1ea7m 1: \u0110\u00e2y l\u00e0 m\u1ed9t b\u1ee9c \u1ea3nh t\u0129nh<\/h3>\n

              Hi\u1ec3u l\u1ea7m:<\/strong> Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng cung c\u1ea5p c\u00e1i nh\u00ecn v\u0129nh vi\u1ec5n v\u1ec1 m\u1ed9t ng\u00e0nh.<\/p>\n

              Th\u1ef1c t\u1ebf:<\/strong> C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p lu\u00f4n thay \u0111\u1ed5i. C\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c. M\u1ed9t l\u1ef1c l\u01b0\u1ee3ng y\u1ebfu h\u00f4m nay c\u00f3 th\u1ec3 m\u1ea1nh v\u00e0o ng\u00e0y mai. V\u00ed d\u1ee5, m\u1ed1i \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi gia nh\u1eadp ng\u00e0nh taxi r\u1ea5t th\u1ea5p trong nhi\u1ec1u th\u1eadp k\u1ef7 cho \u0111\u1ebfn khi c\u00e1c \u1ee9ng d\u1ee5ng chia s\u1ebb xe \u0111\u00e3 thay \u0111\u1ed5i r\u00e0o c\u1ea3n gia nh\u1eadp.<\/p>\n

                \n
              • Lu\u00f4n xem x\u00e9t khung th\u1eddi gian c\u1ee7a ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n.<\/li>\n
              • T\u00ecm ki\u1ebfm c\u00e1c xu h\u01b0\u1edbng c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i s\u1ef1 c\u00e2n b\u1eb1ng quy\u1ec1n l\u1ef1c.<\/li>\n
              • C\u1eadp nh\u1eadt \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng xuy\u00ean.<\/li>\n<\/ul>\n

                N\u1ed7i s\u1ee3 h\u00e3i 2: N\u00f3 ch\u1ec9 \u00e1p d\u1ee5ng cho m\u1ed9t c\u00f4ng ty duy nh\u1ea5t<\/h3>\n

                N\u1ed7i s\u1ee3 h\u00e3i:<\/strong>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i b\u1ed9 c\u1ee7a m\u1ed9t c\u00f4ng ty c\u1ee5 th\u1ec3.<\/p>\n

                Th\u1ef1c t\u1ebf:<\/strong>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea5p ng\u00e0nh. N\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng. N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m m\u1ea1nh n\u1ed9i b\u1ed9 nh\u01b0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hay ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n l\u00fd. \u0110\u1ec3 c\u00f3 b\u1ee9c tranh to\u00e0n di\u1ec7n, b\u1ea1n ph\u1ea3i k\u1ebft h\u1ee3p c\u00f4ng c\u1ee5 n\u00e0y v\u1edbi m\u1ed9t ph\u00e2n t\u00edch n\u1ed9i b\u1ed9.<\/p>\n

                N\u1ed7i s\u1ee3 h\u00e3i 3: L\u1ef1c l\u01b0\u1ee3ng l\u1edbn \u0111\u1ed3ng ngh\u0129a l\u1ee3i nhu\u1eadn th\u1ea5p<\/h3>\n

                N\u1ed7i s\u1ee3 h\u00e3i:<\/strong>N\u1ebfu c\u1ea1nh tranh cao, kh\u00f4ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ec3 ki\u1ebfm l\u1eddi.<\/p>\n

                Th\u1ef1c t\u1ebf:<\/strong>C\u1ea1nh tranh cao th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3. C\u00e1c c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd chi ph\u00ed t\u1ed1t h\u01a1n ho\u1eb7c ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 h\u01a1n v\u1eabn c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh. Khung ph\u00e2n t\u00edch n\u00e0y cho b\u1ea1n bi\u1ebft *kh\u1ea3 n\u0103ng* l\u1ee3i nhu\u1eadn c\u1ee7a ng\u00e0nh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u1ee3i nhu\u1eadn c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\n

                N\u1ed7i s\u1ee3 h\u00e3i 4: T\u1ea5t c\u1ea3 c\u00e1c l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec1u c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng nh\u01b0 nhau<\/h3>\n

                N\u1ed7i s\u1ee3 h\u00e3i:<\/strong>B\u1ea1n ph\u1ea3i ph\u00e2n t\u00edch c\u1ea3 n\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u1edbi m\u1ee9c \u0111\u1ed9 chi ti\u1ebft nh\u01b0 nhau.<\/p>\n

                Th\u1ef1c t\u1ebf:<\/strong>\u1ede nhi\u1ec1u ng\u00e0nh, m\u1ed9t ho\u1eb7c hai l\u1ef1c l\u01b0\u1ee3ng chi ph\u1ed1i. Trong ng\u00e0nh ph\u1ea7n m\u1ec1m, m\u1ed1i \u0111e d\u1ecda t\u1eeb s\u1ea3n ph\u1ea9m thay th\u1ebf v\u00e0 c\u1ea1nh tranh th\u01b0\u1eddng quan tr\u1ecdng h\u01a1n s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p. H\u00e3y \u01b0u ti\u00ean c\u00e1c l\u1ef1c l\u01b0\u1ee3ng th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

                \ud83d\udee0\ufe0f L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 N\u0103m L\u1ef1c l\u01b0\u1ee3ng<\/h2>\n

                \u00c1p d\u1ee5ng khung n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng. L\u00e0m theo c\u00e1c b\u01b0\u1edbc sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c v\u1eefng ch\u1eafc.<\/p>\n

                  \n
                1. X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi ng\u00e0nh:<\/strong>H\u00e3y c\u1ee5 th\u1ec3. B\u1ea1n \u0111ang xem x\u00e9t ng\u00e0nh \u201cNg\u00e0nh \u0111\u1ed3 u\u1ed1ng\u201d hay \u201cTh\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc s\u1ee7i cao c\u1ea5p\u201d? Ph\u1ea1m vi s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u1ea1n s\u1ebd th\u1ea5y.<\/li>\n
                2. Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong>Thu th\u1eadp th\u00f4ng tin v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, m\u1ee9c \u0111\u1ed9 t\u1eadp trung nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng.<\/li>\n
                3. \u0110\u00e1nh gi\u00e1 t\u1eebng l\u1ef1c l\u01b0\u1ee3ng:<\/strong>\u0110\u00e1nh gi\u00e1 t\u1eebng l\u1ef1c l\u01b0\u1ee3ng \u1edf m\u1ee9c Th\u1ea5p, Trung b\u00ecnh ho\u1eb7c Cao d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e3 n\u00eau \u1edf tr\u00ean.<\/li>\n
                4. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh d\u1eabn d\u1eaft:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ebfn c\u1ee5 th\u1ec3 n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a t\u1eebng l\u1ef1c l\u01b0\u1ee3ng.<\/li>\n
                5. T\u1ed5ng h\u1ee3p k\u1ebft qu\u1ea3:<\/strong>K\u1ebft h\u1ee3p c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh.<\/li>\n<\/ol>\n

                  Khi \u0111\u00e1nh gi\u00e1, \u0111\u1eebng d\u1ef1a v\u00e0o nh\u1eefng gi\u1ea3 \u0111\u1ecbnh. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1eb5n c\u00f3, c\u00e1c b\u00e1o c\u00e1o c\u00f4ng khai v\u00e0 ki\u1ebfn th\u1ee9c ng\u00e0nh. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3, h\u00e3y ghi nh\u1eadn n\u00f3 nh\u01b0 m\u1ed9t r\u1ee7i ro thay v\u00ec m\u1ed9t s\u1ef1 ch\u1eafc ch\u1eafn.<\/p>\n

                  \ud83d\udeab H\u1ea1n ch\u1ebf v\u00e0 ranh gi\u1edbi b\u1ed1i c\u1ea3nh<\/h2>\n

                  M\u1ed7i c\u00f4ng c\u1ee5 \u0111\u1ec1u c\u00f3 gi\u1edbi h\u1ea1n. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng gi\u1edbi h\u1ea1n n\u00e0y s\u1ebd ng\u0103n ng\u1eeba s\u1ef1 t\u1ef1 tin th\u00e1i qu\u00e1 trong ph\u00e2n t\u00edch. M\u00f4 h\u00ecnh Porter c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u00f9 c\u1ee5 th\u1ec3 m\u00e0 sinh vi\u00ean c\u1ea7n nh\u1eadn ra.<\/p>\n

                    \n
                  • T\u1eadp trung v\u00e0o c\u1ea1nh tranh, kh\u00f4ng ph\u1ea3i h\u1ee3p t\u00e1c:<\/strong> M\u00f4 h\u00ecnh gi\u1ea3 \u0111\u1ecbnh c\u1ea1nh tranh l\u00e0 t\u1ed5ng b\u1eb1ng kh\u00f4ng. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng h\u1ee3p t\u00e1c trong vi\u1ec7c x\u00e2y d\u1ef1ng ti\u00eau chu\u1ea9n ho\u1eb7c nghi\u00ean c\u1ee9u.<\/li>\n
                  • B\u1ecf qua c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung:<\/strong> Nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n (nh\u01b0 \u1ee9ng d\u1ee5ng cho \u0111i\u1ec7n tho\u1ea1i) kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp r\u00f5 r\u00e0ng, d\u00f9 ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb.<\/li>\n
                  • Thi\u1ebfu b\u1ed1i c\u1ea3nh v\u0129 m\u00f4:<\/strong> N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng ch\u00ednh tr\u1ecb hay m\u00f4i tr\u01b0\u1eddng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch PESTEL.<\/li>\n
                  • T\u00ednh ch\u1ea5t t\u0129nh:<\/strong> Nh\u01b0 \u0111\u00e3 n\u00f3i, n\u00f3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7 nhanh ch\u00f3ng.<\/li>\n
                  • \u0110i\u1ec3m m\u00f9 n\u1ed9i b\u1ed9:<\/strong> N\u00f3 b\u1ecf qua nh\u1eefng g\u00ec c\u00f4ng ty th\u1ef1c s\u1ef1 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m.<\/li>\n<\/ul>\n

                    Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y gi\u00fap b\u1ea1n s\u1eed d\u1ee5ng khung c\u00f4ng c\u1ee5 n\u00e0y nh\u01b0 m\u1ed9t ph\u1ea7n trong b\u1ed9 c\u00f4ng c\u1ee5 r\u1ed9ng l\u1edbn h\u01a1n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ngu\u1ed3n ch\u00e2n l\u00fd duy nh\u1ea5t.<\/p>\n

                    \ud83d\udd17 K\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c<\/h2>\n

                    \u0110\u1ec3 t\u1ea1o ra b\u1ee9c tranh chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n, h\u00e3y k\u1ebft h\u1ee3p N\u0103m l\u1ef1c l\u01b0\u1ee3ng v\u1edbi c\u00e1c m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp kh\u00e1c. Vi\u1ec7c k\u1ebft h\u1ee3p n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

                    Ph\u00e2n t\u00edch SWOT<\/h3>\n

                    S\u1eed d\u1ee5ng N\u0103m l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u1ea7n “C\u01a1 h\u1ed9i” v\u00e0 “Nguy c\u01a1” trong ph\u00e2n t\u00edch SWOT. C\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 “\u0110i\u1ec3m m\u1ea1nh” v\u00e0 “\u0110i\u1ec3m y\u1ebfu” \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9 ri\u00eang bi\u1ec7t.<\/p>\n

                    Ph\u00e2n t\u00edch PESTEL<\/h3>\n

                    S\u1eed d\u1ee5ng PESTEL \u0111\u1ec3 hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 (Ch\u00ednh tr\u1ecb, Kinh t\u1ebf, X\u00e3 h\u1ed9i, C\u00f4ng ngh\u1ec7, M\u00f4i tr\u01b0\u1eddng, Ph\u00e1p l\u00fd) c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i N\u0103m l\u1ef1c l\u01b0\u1ee3ng theo th\u1eddi gian.<\/p>\n

                    Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb<\/h3>\n

                    Trong khi N\u0103m l\u1ef1c l\u01b0\u1ee3ng nh\u00ecn ra b\u00ean ngo\u00e0i, chu\u1ed7i gi\u00e1 tr\u1ecb nh\u00ecn v\u00e0o b\u00ean trong. Vi\u1ec7c k\u1ebft h\u1ee3p ch\u00fang gi\u00fap b\u1ea1n nh\u1eadn ra n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00ecnh tr\u01b0\u1edbc c\u00e1c l\u1ef1c l\u01b0\u1ee3ng b\u00ean ngo\u00e0i.<\/p>\n

                    \ud83d\udcca Ma tr\u1eadn h\u1ea5p d\u1eabn ng\u00e0nh<\/h2>\n

                    Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y gi\u00fap ph\u00e2n lo\u1ea1i m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y t\u00f3m t\u1eaft m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa m\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n\n\n\n\n
                    M\u1ee9c \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng<\/th>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn<\/th>\nH\u1ec7 qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n
                    Th\u1ea5p<\/td>\nCao<\/td>\nH\u1ea5p d\u1eabn. T\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n.<\/td>\n<\/tr>\n
                    Trung b\u00ecnh<\/td>\nTrung b\u00ecnh<\/td>\nC\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. T\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 hi\u1ec7u qu\u1ea3.<\/td>\n<\/tr>\n
                    Cao<\/td>\nTh\u1ea5p<\/td>\nKh\u00f4ng h\u1ea5p d\u1eabn. T\u1eadp trung v\u00e0o d\u1eabn \u0111\u1ea7u v\u1ec1 chi ph\u00ed ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c r\u00fat lui.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                    Khi c\u1ea3 n\u0103m l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec1u \u1edf m\u1ee9c cao, ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t c\u1ea5u tr\u00fac. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn l\u00e0 kh\u00f4ng th\u1ec3, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 l\u1ee3i nhu\u1eadn s\u1ebd bi\u1ebfn \u0111\u1ed9ng v\u00e0 th\u1ea5p h\u01a1n m\u1ee9c trung b\u00ecnh.<\/p>\n

                    \ud83d\udca1 Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

                    Ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c v\u00ec n\u00f3 bu\u1ed9c b\u1ea1n ph\u1ea3i nh\u00ecn xa h\u01a1n nh\u1eefng b\u1ee9c t\u01b0\u1eddng c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng ph\u00e2n t\u00edch \u0111\u1eb1ng sau n\u00f3. Tr\u00e1nh coi \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i t\u1eadp m\u00e1y m\u00f3c. Tham gia v\u00e0o d\u1eef li\u1ec7u. \u0110\u1eb7t c\u00e2u h\u1ecfi cho c\u00e1c gi\u1ea3 \u0111\u1ecbnh. Nh\u1eadn ra r\u1eb1ng c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p lu\u00f4n thay \u0111\u1ed5i.<\/p>\n

                    \u0110\u1ed1i v\u1edbi sinh vi\u00ean, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 ghi nh\u1edb n\u0103m t\u00ean g\u1ecdi m\u00e0 l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c logic kinh t\u1ebf \u0111\u1eb1ng sau ch\u00fang. T\u1ea1i sao quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 cung c\u1ea5p l\u1ea1i t\u0103ng khi c\u00f3 \u00edt l\u1ef1a ch\u1ecdn h\u01a1n? T\u1ea1i sao c\u1ea1nh tranh l\u1ea1i gia t\u0103ng khi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i? Vi\u1ec7c tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u201ct\u1ea1i sao\u201d n\u00e0y ch\u00ednh l\u00e0 kh\u1edfi ngu\u1ed3n c\u1ee7a s\u1ef1 th\u1ea5u hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c s\u1ef1.<\/p>\n

                    S\u1eed d\u1ee5ng khung n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p. \u0110\u1ec3 d\u1eef li\u1ec7u d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n. B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u l\u1ea7m v\u00e0 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng trong m\u00f4i tr\u01b0\u1eddng kinh doanh ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n","protected":false},"excerpt":{"rendered":"

                    Sinh vi\u00ean ng\u00e0nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng g\u1eb7p Ph\u00e2n t\u00edch N\u0103m L\u1ef1c l\u01b0\u1ee3ng Porter nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp ban \u0111\u1ea7u. Tuy nhi\u00ean,…<\/p>\n","protected":false},"author":1,"featured_media":139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Ph\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng Porter: H\u01b0\u1edbng d\u1eabn ph\u00e1 b\u1ecf hi\u1ec3u l\u1ea7m cho sinh vi\u00ean \ud83e\udde0","_yoast_wpseo_metadesc":"B\u1ecb nh\u1ea7m l\u1eabn b\u1edfi N\u0103m l\u1ef1c l\u01b0\u1ee3ng Porter? H\u01b0\u1edbng d\u1eabn n\u00e0y ph\u00e1 b\u1ecf nh\u1eefng hi\u1ec3u l\u1ea7m, gi\u1ea3i th\u00edch khung ph\u00e2n t\u00edch v\u00e0 cung c\u1ea5p c\u00e1c b\u01b0\u1edbc th\u1ef1c t\u1ebf \u0111\u1ec3 ph\u00e2n t\u00edch ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n d\u00f9ng t\u1eeb ng\u1eef chuy\u00ean m\u00f4n. \u0110\u1ecdc ngay b\u00e2y gi\u1edd.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[5,7],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-five-forces-analysis"],"yoast_head":"\nPh\u00e2n t\u00edch N\u0103m l\u1ef1c l\u01b0\u1ee3ng Porter: H\u01b0\u1edbng d\u1eabn ph\u00e1 b\u1ecf hi\u1ec3u l\u1ea7m cho sinh vi\u00ean \ud83e\udde0<\/title>\n<meta name=\"description\" content=\"B\u1ecb nh\u1ea7m l\u1eabn b\u1edfi N\u0103m l\u1ef1c l\u01b0\u1ee3ng Porter? 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