{"id":116,"date":"2026-04-02T06:20:42","date_gmt":"2026-04-02T06:20:42","guid":{"rendered":"https:\/\/www.go-deck.com\/vn\/write-user-stories-prioritize-value\/"},"modified":"2026-04-02T06:20:42","modified_gmt":"2026-04-02T06:20:42","slug":"write-user-stories-prioritize-value","status":"publish","type":"post","link":"https:\/\/www.go-deck.com\/vn\/write-user-stories-prioritize-value\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb h\u01a1n danh s\u00e1ch t\u00ednh n\u0103ng"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng, r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o c\u00e1i b\u1eaby \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. C\u00e1c \u0111\u1ed9i th\u01b0\u1eddng vui m\u1eebng khi m\u1ed9t danh s\u00e1ch y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u ho\u00e0n th\u00e0nh. Tuy nhi\u00ean, vi\u1ec7c ph\u00e1t h\u00e0nh t\u00ednh n\u0103ng kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng. M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ch\u1ee9a \u0111\u1ea7y c\u00f4ng c\u1ee5 v\u00e0 ch\u1ee9c n\u0103ng nh\u01b0ng v\u1eabn th\u1ea5t b\u1ea1i trong vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh. S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb \u0111\u1ea7u ra sang k\u1ebft qu\u1ea3 \u0111\u00f2i h\u1ecfi m\u1ed9t thay \u0111\u1ed5i c\u0103n b\u1ea3n trong c\u00e1ch ch\u00fang ta \u0111\u1ecbnh ngh\u0129a v\u00e0 vi\u1ebft c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. Ch\u00fang ta c\u1ea7n r\u1eddi xa danh s\u00e1ch t\u00ednh n\u0103ng v\u00e0 b\u1eaft \u0111\u1ea7u vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch x\u00e2y d\u1ef1ng nh\u1eefng c\u00e2u chuy\u1ec7n t\u1eadp trung v\u00e0o t\u1ea1i sao<\/em>n\u1eb1m sau c\u00f4ng vi\u1ec7c, \u0111\u1ea3m b\u1ea3o m\u1ed7i d\u00f2ng m\u00e3 \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c khung th\u1ef1c ti\u1ec5n, nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 s\u1eafp x\u1ebfp l\u1ea1i danh s\u00e1ch c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

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\"Child's<\/figure>\n<\/div>\n

Hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i: B\u1eaby t\u00ednh n\u0103ng \ud83d\udccb<\/h2>\n

Nhi\u1ec1u \u0111\u1ed9i ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng c\u00e0ng nhi\u1ec1u t\u00ednh n\u0103ng th\u00ec s\u1ea3n ph\u1ea9m c\u00e0ng t\u1ed1t. T\u01b0 duy n\u00e0y d\u1eabn \u0111\u1ebfn hi\u1ec7n t\u01b0\u1ee3ng tr\u00e0n t\u00ednh n\u0103ng, khi s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean c\u1ed3ng k\u1ec1nh v\u00e0 kh\u00f3 s\u1eed d\u1ee5ng. Khi c\u00e1c b\u00ean li\u00ean quan y\u00eau c\u1ea7u m\u1ed9t n\u00fat c\u1ee5 th\u1ec3, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n hay t\u00edch h\u1ee3p n\u00e0o \u0111\u00f3, r\u1ea5t d\u1ec5 b\u1ecb c\u00e1m d\u1ed7 ch\u1ea5p nh\u1eadn y\u00eau c\u1ea7u \u0111\u00f3 nh\u01b0 m\u1ed9t y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c.<\/p>\n

Tuy nhi\u00ean, m\u1ed9t t\u00ednh n\u0103ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf. \u0110\u00f3 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec \u0111\u00f3. M\u1ed9t c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng m\u00f4 t\u1ea3 m\u1ed9t t\u00ednh n\u0103ng th\u01b0\u1eddng thi\u1ebfu b\u1ed1i c\u1ea3nh v\u1ec1 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i.<\/p>\n

T\u1ea1i sao danh s\u00e1ch t\u00ednh n\u0103ng l\u1ea1i th\u1ea5t b\u1ea1i<\/h3>\n
    \n
  • Thi\u1ebfu b\u1ed1i c\u1ea3nh:<\/strong>L\u1eadp tr\u00ecnh vi\u00ean x\u00e2y d\u1ef1ng ch\u1ee9c n\u0103ng nh\u01b0ng b\u1ecf qua m\u1ee5c \u0111\u00edch.<\/li>\n
  • Kh\u00f3 kh\u0103n trong vi\u1ec7c \u01b0u ti\u00ean:<\/strong>L\u00e0m sao \u0111\u1ec3 so s\u00e1nh n\u00fat \u0111\u0103ng nh\u1eadp v\u1edbi thay \u0111\u1ed5i m\u00e0u s\u1eafc? C\u1ea3 hai \u0111\u1ec1u l\u00e0 t\u00ednh n\u0103ng, nh\u01b0ng l\u1ea1i mang l\u1ea1i gi\u00e1 tr\u1ecb kh\u00e1c nhau.<\/li>\n
  • S\u1ef1 l\u00e3ng ph\u00ed n\u1ed7 l\u1ef1c:<\/strong>X\u00e2y d\u1ef1ng m\u1ed9t t\u00ednh n\u0103ng m\u00e0 kh\u00f4ng ai s\u1eed d\u1ee5ng l\u00e0 chi ph\u00ed tr\u1ef1c ti\u1ebfp \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/li>\n
  • S\u1ef1 nh\u1ea7m l\u1eabn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong>Qu\u00e1 nhi\u1ec1u t\u00ednh n\u0103ng c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng cho\u00e1ng ng\u1ee3p, l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn.<\/li>\n<\/ul>\n

    \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, ch\u00fang ta c\u1ea7n thay \u0111\u1ed5i c\u00e1ch nh\u00ecn nh\u1eadn. Thay v\u00ec h\u1ecfi ‘Ch\u00fang ta n\u00ean x\u00e2y d\u1ef1ng g\u00ec?’, ch\u00fang ta h\u00e3y h\u1ecfi ‘Ch\u00fang ta \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?’ v\u00e0 ‘\u0110i\u1ec1u n\u00e0y mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec?’<\/p>\n

    X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb trong c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng \ud83d\udca1<\/h2>\n

    Gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 doanh thu. Trong b\u1ed1i c\u1ea3nh c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng, gi\u00e1 tr\u1ecb l\u00e0 l\u1ee3i \u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c khi c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh. L\u1ee3i \u00edch n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/p>\n

      \n
    • Ti\u1ebft ki\u1ec7m th\u1eddi gian:<\/strong>Gi\u1ea3m s\u1ed1 b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5.<\/li>\n
    • Gi\u1ea3m chi ph\u00ed:<\/strong>Gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh ho\u1eb7c chi ph\u00ed b\u1ea3o tr\u00ec.<\/li>\n
    • Gi\u1ea3m thi\u1ec3u r\u1ee7i ro:<\/strong>N\u00e2ng cao b\u1ea3o m\u1eadt ho\u1eb7c tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/li>\n
    • T\u0103ng tr\u01b0\u1edfng doanh thu:<\/strong>T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh.<\/li>\n
    • T\u01b0\u01a1ng t\u00e1c:<\/strong>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n

      M\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb k\u1ebft n\u1ed1i nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 kinh doanh. N\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cN\u1ebfu ch\u00fang ta l\u00e0m \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra?\u201d<\/p>\n

      C\u00e2u chuy\u1ec7n t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng so v\u1edbi c\u00e2u chuy\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/h2>\n

      Vi\u1ec7c tr\u1ef1c quan h\u00f3a s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u0111\u1ed9i c\u1ee7a b\u1ea1n. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u1ea5u tr\u00fac v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa hai c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y.<\/p>\n\n\n\n\n\n\n\n\n\n
      Y\u1ebfu t\u1ed1<\/th>\nC\u00e2u chuy\u1ec7n t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng<\/th>\nC\u00e2u chuy\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/th>\n<\/tr>\n<\/thead>\n
      Tr\u1ecdng t\u00e2m<\/strong><\/td>\nK\u1ebft qu\u1ea3 ho\u1eb7c ch\u1ee9c n\u0103ng<\/td>\nK\u1ebft qu\u1ea3 ho\u1eb7c l\u1ee3i \u00edch<\/td>\n<\/tr>\n
      C\u00e2u h\u1ecfi<\/strong><\/td>\n\u201cN\u00f3 l\u00e0m g\u00ec?\u201d<\/td>\n\u201cT\u1ea1i sao ch\u00fang ta c\u1ea7n n\u00f3?\u201d<\/td>\n<\/tr>\n
      Ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn<\/strong><\/td>\nC\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt (v\u00ed d\u1ee5: \u201cN\u00fat b\u1ea5m m\u00e0u \u0111\u1ecf\u201d) <\/td>\nK\u1ebft qu\u1ea3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (v\u00ed d\u1ee5: \u201cNg\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y t\u1ef1 tin khi nh\u1ea5p v\u00e0o\u201d) <\/td>\n<\/tr>\n
      \u01afu ti\u00ean<\/strong><\/td>\nD\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 c\u1ea5p b\u00e1ch ho\u1eb7c y\u00eau c\u1ea7u<\/td>\nD\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 t\u00e1c \u0111\u1ed9ng v\u00e0 n\u1ed7 l\u1ef1c<\/td>\n<\/tr>\n
      Gi\u00e1 tr\u1ecb<\/strong><\/td>\nTh\u1ea5p (th\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3)<\/td>\nR\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      C\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb \ud83d\udee0\ufe0f<\/h2>\n

      M\u1ed9t c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng ti\u00eau chu\u1ea9n tu\u00e2n theo \u0111\u1ecbnh d\u1ea1ng:L\u00e0 m\u1ed9t [ng\u01b0\u1eddi d\u00f9ng], t\u00f4i mu\u1ed1n [h\u00e0nh \u0111\u1ed9ng], \u0111\u1ec3 [l\u1ee3i \u00edch]<\/em>. \u0110\u1ec3 \u01b0u ti\u00ean gi\u00e1 tr\u1ecb, ph\u1ea7nl\u1ee3i \u00edch<\/strong>ph\u1ea3i l\u00e0 ph\u1ea7n chi ti\u1ebft v\u00e0 quan tr\u1ecdng nh\u1ea5t tr\u00ean th\u1ebb. N\u00f3 kh\u00f4ng th\u1ec3 m\u01a1 h\u1ed3.<\/p>\n

      1. Nh\u00e2n v\u1eadt ch\u00ednh (L\u00e0 m\u1ed9t\u2026)<\/h3>\n

      H\u00e3y c\u1ee5 th\u1ec3 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng l\u00e0 ai. \u201cM\u1ed9t ng\u01b0\u1eddi d\u00f9ng\u201d qu\u00e1 chung chung. \u201cM\u1ed9t kh\u00e1ch h\u00e0ng quay l\u1ea1i\u201d ho\u1eb7c \u201cM\u1ed9t qu\u1ea3n tr\u1ecb vi\u00ean qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n\u201d s\u1ebd cung c\u1ea5p b\u1ed1i c\u1ea3nh t\u1ed1t h\u01a1n.<\/p>\n

      2. H\u00e0nh \u0111\u1ed9ng (T\u00f4i mu\u1ed1n\u2026)<\/h3>\n

      Gi\u1eef ng\u1eafn g\u1ecdn. \u0110\u00e2y l\u00e0 c\u01a1 ch\u1ebf, kh\u00f4ng ph\u1ea3i m\u1ee5c ti\u00eau. Tr\u00e1nh m\u00f4 t\u1ea3 qu\u00e1 chi ti\u1ebft gi\u1ea3i ph\u00e1p \u1edf \u0111\u00e2y. H\u00e3y \u0111\u1ec3 \u0111\u1ed9i thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n t\u1ef1 t\u00ecm ra c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n

      3. L\u1ee3i \u00edch (\u0110\u1ec3 m\u00e0\u2026)<\/h3>\n

      \u0110\u00e2y l\u00e0 n\u01a1i gi\u00e1 tr\u1ecb t\u1ed3n t\u1ea1i. \u0110\u1eebng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ‘\u0111\u1ec3 t\u00f4i ti\u1ebft ki\u1ec7m th\u1eddi gian’. H\u00e3y c\u1ee5 th\u1ec3 h\u01a1n. ‘\u0110\u1ec3 t\u00f4i x\u1eed l\u00fd ho\u00e0n ti\u1ec1n trong d\u01b0\u1edbi hai ph\u00fat’ ho\u1eb7c ‘\u0110\u1ec3 t\u00f4i gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ed7i xu\u1ed1ng 10%’.<\/p>\n

      H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n gi\u00e1 tr\u1ecb<\/h2>\n

      Chuy\u1ec3n \u0111\u1ed5i danh s\u00e1ch c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u00f2i h\u1ecfi m\u1ed9t quy tr\u00ecnh nghi\u00eam ng\u1eb7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb.<\/p>\n

      B\u01b0\u1edbc 1: Kh\u00e1m ph\u00e1 v\u00e0 x\u00e1c th\u1ef1c \ud83d\udd0d<\/h3>\n

      Tr\u01b0\u1edbc khi vi\u1ebft b\u1ea5t k\u1ef3 c\u00e2u chuy\u1ec7n n\u00e0o, h\u00e3y x\u00e1c th\u1ef1c v\u1ea5n \u0111\u1ec1. \u0110\u1eebng t\u1ef1 cho r\u1eb1ng v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i. H\u00e3y n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n t\u00edch c\u00e1c v\u00e9 h\u1ed7 tr\u1ee3 v\u00e0 xem l\u1ea1i d\u1eef li\u1ec7u ph\u00e2n t\u00edch. N\u1ebfu b\u1ea1n kh\u00f4ng t\u00ecm th\u1ea5y b\u1eb1ng ch\u1ee9ng v\u1ec1 v\u1ea5n \u0111\u1ec1, th\u00ec \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb s\u1ebd y\u1ebfu.<\/p>\n

        \n
      • Ki\u1ec3m tra d\u1eef li\u1ec7u:<\/strong> C\u00f3 \u0111i\u1ec3m r\u1edbt kh\u1ecfi quy tr\u00ecnh kh\u00f4ng?<\/li>\n
      • Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng:<\/strong> H\u00e3y h\u1ecfi tr\u1ef1c ti\u1ebfp v\u1ec1 nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd.<\/li>\n
      • Xem l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1:<\/strong> C\u00e1c KPI hi\u1ec7n t\u1ea1i c\u00f3 cho th\u1ea5y nhu c\u1ea7u thay \u0111\u1ed5i kh\u00f4ng?<\/li>\n<\/ul>\n

        B\u01b0\u1edbc 2: So\u1ea1n th\u1ea3o v\u1edbi m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng \ud83d\udcdd<\/h3>\n

        Khi so\u1ea1n th\u1ea3o c\u00e2u chuy\u1ec7n, h\u00e3y bu\u1ed9c b\u1ea3n th\u00e2n ph\u1ea3i n\u00eau r\u00f5 gi\u00e1 tr\u1ecb trong ph\u1ea7n\u0110\u1ec3 m\u00e0<\/em>l\u1ec7nh. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 n\u00eau r\u00f5 gi\u00e1 tr\u1ecb, c\u00e2u chuy\u1ec7n \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng thu\u1ed9c danh s\u00e1ch c\u00f4ng vi\u1ec7c.<\/p>\n

        V\u00ed d\u1ee5 x\u1ea5u:<\/strong><\/p>\n

          \n
        • L\u00e0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng, t\u00f4i mu\u1ed1n ch\u1ebf \u0111\u1ed9 t\u1ed1i, \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 thay \u0111\u1ed5i ch\u1ee7 \u0111\u1ec1.<\/em><\/li>\n<\/ul>\n

          V\u00ed d\u1ee5 t\u1ed1t:<\/strong><\/p>\n

            \n
          • L\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n l\u00e0m ca \u0111\u00eam, t\u00f4i mu\u1ed1n ch\u1ebf \u0111\u1ed9 t\u1ed1i, \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3m m\u1ecfi m\u1eaft v\u00e0 duy tr\u00ec s\u1ef1 t\u1eadp trung trong nh\u1eefng gi\u1edd khuya.<\/em><\/li>\n<\/ul>\n

            B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb \u2705<\/h3>\n

            C\u00e1c ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn th\u01b0\u1eddng b\u1ecb l\u1ec7ch sang chi ti\u1ebft k\u1ef9 thu\u1eadt. H\u00e3y chuy\u1ec3n tr\u1ecdng t\u00e2m sang k\u1ebft qu\u1ea3. L\u00e0m sao \u0111\u1ec3 ch\u00fang ta bi\u1ebft gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c giao?<\/p>\n

              \n
            • Ch\u1ee9c n\u0103ng:<\/strong> T\u00ednh n\u0103ng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 mong \u0111\u1ee3i.<\/li>\n
            • D\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb:<\/strong> Ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 nhanh h\u01a1n. Ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u ngay h\u00e0nh \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n. T\u1ef7 l\u1ec7 l\u1ed7i \u0111\u01b0\u1ee3c gi\u1ea3m.<\/li>\n<\/ul>\n

              B\u01b0\u1edbc 4: R\u00e0 so\u00e1t v\u00e0 h\u1ee3p t\u00e1c \ud83e\udd1d<\/h3>\n

              S\u1eed d\u1ee5ng c\u00e1c bu\u1ed5i r\u00e0 so\u00e1t \u0111\u1ec3 th\u00e1ch th\u1ee9c gi\u00e1 tr\u1ecb. \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n

                \n
              • \u201cLi\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kh\u00f4ng?\u201d<\/li>\n
              • \u201cCh\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb n\u00e0y v\u1edbi \u00edt n\u1ed7 l\u1ef1c h\u01a1n kh\u00f4ng?\u201d<\/li>\n
              • \u201c\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu ch\u00fang ta kh\u00f4ng x\u00e2y d\u1ef1ng \u0111i\u1ec1u n\u00e0y?\u201d<\/li>\n<\/ul>\n

                M\u00f4i tr\u01b0\u1eddng h\u1ee3p t\u00e1c n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea1i sao<\/em>, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111i\u1ec1u g\u00ec<\/em>.<\/p>\n

                Chi ph\u00ed c\u1ee7a c\u00e1c t\u00ednh n\u0103ng: G\u00f3c nh\u00ecn t\u00e0i ch\u00ednh \ud83d\udcb0<\/h2>\n

                M\u1ed7i t\u00ednh n\u0103ng \u0111\u1ec1u c\u00f3 chi ph\u00ed. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n. N\u00f3 bao g\u1ed3m:<\/p>\n

                  \n
                • Chi ph\u00ed ph\u00e1t tri\u1ec3n:<\/strong>Th\u1eddi gian d\u00e0nh \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 l\u1eadp tr\u00ecnh.<\/li>\n
                • Chi ph\u00ed b\u1ea3o tr\u00ec:<\/strong>H\u1ed7 tr\u1ee3 t\u01b0\u01a1ng lai, s\u1eeda l\u1ed7i, v\u00e0 c\u1eadp nh\u1eadt.<\/li>\n
                • G\u00e1nh n\u1eb7ng nh\u1eadn th\u1ee9c:<\/strong>S\u1ef1 ph\u1ee9c t\u1ea1p \u0111\u01b0\u1ee3c th\u00eam v\u00e0o cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
                • Chi ph\u00ed c\u01a1 h\u1ed9i:<\/strong>Th\u1eddi gian kh\u00f4ng \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c c\u00f4ng vi\u1ec7c c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n.<\/li>\n<\/ul>\n

                  Khi b\u1ea1n \u01b0u ti\u00ean gi\u00e1 tr\u1ecb, b\u1ea1n th\u1ef1c ch\u1ea5t \u0111ang t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 (ROI) cho m\u1ed7i c\u00e2u chuy\u1ec7n. M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb cao v\u00e0 chi ph\u00ed th\u1ea5p l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. M\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb th\u1ea5p v\u00e0 chi ph\u00ed cao n\u00ean b\u1ecb lo\u1ea1i b\u1ecf ho\u1eb7c xem x\u00e9t l\u1ea1i.<\/p>\n

                  Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u274c<\/h2>\n

                  Ngay c\u1ea3 v\u1edbi nh\u1eefng \u00fd \u0111\u1ecbnh t\u1ed1t nh\u1ea5t, c\u00e1c \u0111\u1ed9i th\u01b0\u1eddng r\u01a1i tr\u1edf l\u1ea1i t\u01b0 duy t\u1eadp trung v\u00e0o t\u00ednh n\u0103ng. H\u00e3y c\u1ea3nh gi\u00e1c tr\u01b0\u1edbc nh\u1eefng b\u1eaby ph\u1ed5 bi\u1ebfn n\u00e0y.<\/p>\n

                  1. B\u1eaby \u201cTh\u00edch th\u00ec c\u00f3\u201d<\/h3>\n

                  C\u00e1c t\u00ednh n\u0103ng thu\u1eadn ti\u1ec7n nh\u01b0ng kh\u00f4ng c\u1ea7n thi\u1ebft th\u01b0\u1eddng l\u00e0m r\u1ed1i danh s\u00e1ch c\u00f4ng vi\u1ec7c. N\u1ebfu m\u1ed9t t\u00ednh n\u0103ng ch\u1ec9 l\u00e0 s\u1ef1 xa hoa, n\u00f3 n\u00ean b\u1ecb gi\u1ea3m \u01b0u ti\u00ean \u0111\u1ec3 \u01b0u ti\u00ean c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n

                  2. Nh\u1eefng ph\u00e1t bi\u1ec3u l\u1ee3i \u00edch m\u01a1 h\u1ed3<\/h3>\n

                  Nh\u1eefng c\u1ee5m t\u1eeb nh\u01b0 \u201cn\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\u201d ho\u1eb7c \u201ct\u0103ng hi\u1ec7u qu\u1ea3\u201d qu\u00e1 m\u01a1 h\u1ed3. Ch\u00fang kh\u00f4ng cung c\u1ea5p t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng \u0111\u1ec3 \u01b0u ti\u00ean. H\u00e3y s\u1eed d\u1ee5ng con s\u1ed1 v\u00e0 c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/p>\n

                  3. B\u1ecf qua n\u1ee3 k\u1ef9 thu\u1eadt<\/h3>\n

                  Gi\u00e1 tr\u1ecb kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f4i khi gi\u00e1 tr\u1ecb n\u1eb1m \u1edf b\u00ean trong. Vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac m\u00e3 ngu\u1ed3n ho\u1eb7c c\u1ea3i thi\u1ec7n h\u1ea1 t\u1ea7ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 giao h\u00e0ng trong t\u01b0\u01a1ng lai. \u0110\u00e2y c\u0169ng l\u00e0 gi\u00e1 tr\u1ecb, ngay c\u1ea3 khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng nh\u00ecn th\u1ea5y tr\u1ef1c ti\u1ebfp.<\/p>\n

                  4. Qu\u00e1 chi ti\u1ebft h\u00f3a gi\u1ea3i ph\u00e1p<\/h3>\n

                  N\u1ebfu c\u00e2u chuy\u1ec7n quy \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p, n\u00f3 s\u1ebd h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng c\u1ee7a \u0111\u1ed9i \u0111\u1ec3 t\u00ecm ra c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t mang l\u1ea1i gi\u00e1 tr\u1ecb. H\u00e3y t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1, ch\u1ee9 kh\u00f4ng ph\u1ea3i gi\u1ea3i ph\u00e1p.<\/p>\n

                  \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng \ud83d\udcca<\/h2>\n

                  L\u00e0m sao b\u1ea1n bi\u1ebft ph\u01b0\u01a1ng ph\u00e1p l\u1ea5y gi\u00e1 tr\u1ecb l\u00e0m tr\u1ecdng t\u00e2m c\u1ee7a m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3? B\u1ea1n c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c n\u00eau trong c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh.<\/p>\n

                  T\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng<\/h3>\n

                  Ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 \u0111ang s\u1eed d\u1ee5ng t\u00ednh n\u0103ng m\u1edbi ch\u1ee9? T\u1ef7 l\u1ec7 \u00e1p d\u1ee5ng cao cho th\u1ea5y \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn.<\/p>\n

                  Th\u1eddi gian ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5<\/h3>\n

                  C\u00e2u chuy\u1ec7n c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebft ki\u1ec7m th\u1eddi gian kh\u00f4ng? \u0110o th\u1eddi gian ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 tr\u01b0\u1edbc v\u00e0 sau khi th\u1ef1c hi\u1ec7n.<\/p>\n

                  M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (CSAT\/NPS)<\/h3>\n

                  Ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m th\u1ea5y t\u00edch c\u1ef1c h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m kh\u00f4ng? C\u00e1c kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u1ec1 vi\u1ec7c c\u00e1c \u0111i\u1ec3m \u0111au c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft hay kh\u00f4ng.<\/p>\n

                  Ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

                  T\u00ednh n\u0103ng n\u00e0y c\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i l\u00e2u h\u01a1n kh\u00f4ng? Gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf d\u1ecbch v\u1ee5 l\u00e0 d\u1ea5u hi\u1ec7u m\u1ea1nh m\u1ebd cho th\u1ea5y gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n

                  X\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u t\u1eeb b\u00ean li\u00ean quan<\/h2>\n

                  C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng \u0111\u01b0a ra y\u00eau c\u1ea7u v\u1ec1 t\u00ednh n\u0103ng. \u201cCh\u00fang ta c\u1ea7n m\u1ed9t tr\u1ee3 l\u00fd tr\u00f2 chuy\u1ec7n.\u201d \u201cCh\u00fang ta c\u1ea7n m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.\u201d Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng y\u00eau c\u1ea7u n\u00e0y th\u00e0nh c\u00e1c c\u00e2u chuy\u1ec7n gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng t\u1eeb ch\u1ed1i y\u00eau c\u1ea7u.<\/p>\n

                  K\u1ef9 thu\u1eadt chuy\u1ec3n \u0111\u1ed5i<\/h3>\n

                  Khi m\u1ed9t b\u00ean li\u00ean quan y\u00eau c\u1ea7u m\u1ed9t t\u00ednh n\u0103ng, h\u00e3y t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n.<\/p>\n

                    \n
                  1. L\u1eafng nghe:<\/strong>Ch\u1ea5p nh\u1eadn y\u00eau c\u1ea7u m\u00e0 kh\u00f4ng ph\u00e1n x\u00e9t.<\/li>\n
                  2. H\u1ecfi:<\/strong>\u201cV\u1ea5n \u0111\u1ec1 n\u00e0y gi\u1ea3i quy\u1ebft \u0111i\u1ec1u g\u00ec cho kh\u00e1ch h\u00e0ng?\u201d<\/li>\n
                  3. \u0110i\u1ec1u ch\u1ec9nh l\u1ea1i:<\/strong>\u201cV\u1eady b\u1ea1n mu\u1ed1n gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3? H\u00e3y c\u00f9ng xem c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ee3 l\u00fd tr\u00f2 chuy\u1ec7n.\u201d<\/li>\n<\/ol>\n

                    C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap cu\u1ed9c tr\u00f2 chuy\u1ec7n lu\u00f4n t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng tr\u1ee3 l\u00fd tr\u00f2 chuy\u1ec7n kh\u00f4ng ph\u1ea3i l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, nh\u01b0ng c\u1eadp nh\u1eadt c\u01a1 s\u1edf tri th\u1ee9c th\u00ec l\u1ea1i l\u00e0. M\u1ee5c ti\u00eau v\u1eabn nh\u01b0 nhau: cung c\u1ea5p gi\u00e1 tr\u1ecb.<\/p>\n

                    Vai tr\u00f2 c\u1ee7a c\u00e1c c\u1ed1t truy\u1ec7n l\u1edbn v\u00e0 ch\u1ee7 \u0111\u1ec1<\/h2>\n

                    C\u00e1c c\u00e2u chuy\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i th\u00e0nh c\u00e1c s\u00e1ng ki\u1ebfn l\u1edbn h\u01a1n. C\u00e1c c\u1ed1t truy\u1ec7n l\u1edbn v\u00e0 ch\u1ee7 \u0111\u1ec1 gi\u00fap t\u1ed5 ch\u1ee9c nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i tr\u1ecdng t\u00e2m v\u1ec1 gi\u00e1 tr\u1ecb.<\/p>\n

                    Ch\u1ee7 \u0111\u1ec1<\/h3>\n

                    Ch\u1ee7 \u0111\u1ec1 l\u00e0 c\u00e1c nh\u00f3m r\u1ed9ng d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ee9c n\u0103ng. Thay v\u00ec \u201cC\u00f4ng vi\u1ec7c ph\u00eda tr\u01b0\u1edbc\u201d hay \u201cC\u00f4ng vi\u1ec7c ph\u00eda sau\u201d, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 \u201cT\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh thanh to\u00e1n\u201d ho\u1eb7c \u201cL\u00e0m quen ng\u01b0\u1eddi d\u00f9ng m\u1edbi.\u201d<\/p>\n

                    C\u00e1c c\u1ed1t truy\u1ec7n l\u1edbn<\/h3>\n

                    M\u1ed9t c\u1ed1t truy\u1ec7n l\u1edbn l\u00e0 m\u1ed9t kh\u1ed1i c\u00f4ng vi\u1ec7c l\u1edbn mang l\u1ea1i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3. N\u00f3 n\u00ean \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh c\u00e1c c\u00e2u chuy\u1ec7n, m\u1ed7i c\u00e2u chuy\u1ec7n \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed1t truy\u1ec7n l\u1edbn. N\u1ebfu m\u1ed9t c\u1ed1t truy\u1ec7n l\u1edbn kh\u00f4ng th\u1ec3 chia nh\u1ecf th\u00e0nh c\u00e1c c\u00e2u chuy\u1ec7n gi\u00e1 tr\u1ecb, c\u00f3 th\u1ec3 n\u00f3 qu\u00e1 m\u01a1 h\u1ed3.<\/p>\n

                    V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: Quy tr\u00ecnh thanh to\u00e1n<\/h2>\n

                    H\u00e3y c\u00f9ng xem m\u1ed9t t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf li\u00ean quan \u0111\u1ebfn quy tr\u00ecnh thanh to\u00e1n gi\u1ecf h\u00e0ng.<\/p>\n

                    T\u00ecnh hu\u1ed1ng A: Danh s\u00e1ch t\u00ednh n\u0103ng<\/h3>\n
                      \n
                    • Th\u00eam t\u00f9y ch\u1ecdn thanh to\u00e1n cho kh\u00e1ch kh\u00f4ng c\u1ea7n \u0111\u0103ng nh\u1eadp.<\/li>\n
                    • Cho ph\u00e9p l\u01b0u tr\u1eef th\u1ebb t\u00edn d\u1ee5ng.<\/li>\n
                    • Th\u00eam c\u00f4ng c\u1ee5 t\u00ednh ph\u00ed v\u1eadn chuy\u1ec3n tr\u00ean trang gi\u1ecf h\u00e0ng.<\/li>\n
                    • Hi\u1ec3n th\u1ecb c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng tin c\u1eady g\u1ea7n n\u00fat b\u1ea5m.<\/li>\n<\/ul>\n

                      Ph\u00e2n t\u00edch:<\/strong> \u0110\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c t\u00ednh n\u0103ng. N\u00f3 kh\u00f4ng gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao. Vi\u1ec7c thanh to\u00e1n kh\u00f4ng c\u1ea7n \u0111\u0103ng nh\u1eadp c\u00f3 l\u00e0m gi\u1ea3m \u0111\u1ed9 kh\u00f3 kh\u00f4ng? C\u00e1c bi\u1ec3u t\u01b0\u1ee3ng tin c\u1eady c\u00f3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng? Ch\u00fang ta kh\u00f4ng bi\u1ebft.<\/p>\n

                      T\u00ecnh hu\u1ed1ng B: C\u00e1c c\u00e2u chuy\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng gi\u00e1 tr\u1ecb<\/h3>\n
                        \n
                      • L\u00e0 m\u1ed9t kh\u00e1ch mua h\u00e0ng l\u1ea7n \u0111\u1ea7u, t\u00f4i mu\u1ed1n mua h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ea1o t\u00e0i kho\u1ea3n, \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng nhanh ch\u00f3ng m\u00e0 kh\u00f4ng lo l\u1eafng v\u1ec1 cam k\u1ebft.<\/em><\/li>\n
                      • L\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng quay l\u1ea1i, t\u00f4i mu\u1ed1n xem c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u00e3 l\u01b0u, \u0111\u1ec3 c\u00f3 th\u1ec3 thanh to\u00e1n trong v\u00f2ng d\u01b0\u1edbi 30 gi\u00e2y.<\/em><\/li>\n
                      • L\u00e0 m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1, t\u00f4i mu\u1ed1n xem chi ph\u00ed v\u1eadn chuy\u1ec3n tr\u01b0\u1edbc khi nh\u1eadp th\u00f4ng tin thanh to\u00e1n, \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u00e1nh b\u1ecf gi\u1ecf h\u00e0ng do c\u00e1c kho\u1ea3n ph\u00ed b\u1ea5t ng\u1edd.<\/em><\/li>\n<\/ul>\n

                        Ph\u00e2n t\u00edch:<\/strong> M\u1ed7i c\u00e2u chuy\u1ec7n \u1edf \u0111\u00e2y \u0111\u1ec1u c\u00f3 ng\u01b0\u1eddi d\u00f9ng r\u00f5 r\u00e0ng, h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng. B\u00e2y gi\u1edd \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 \u01b0u ti\u00ean d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb n\u00e0o gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng nhi\u1ec1u nh\u1ea5t.<\/p>\n

                        T\u00edch h\u1ee3p gi\u00e1 tr\u1ecb v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n<\/h2>\n

                        \u0110\u1ec3 bi\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00e0nh th\u00f3i quen, b\u1ea1n ph\u1ea3i t\u00edch h\u1ee3p c\u00e1c ki\u1ec3m tra gi\u00e1 tr\u1ecb v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n

                        1. Ch\u1ec9nh s\u1eeda danh s\u00e1ch c\u00f4ng vi\u1ec7c<\/h3>\n

                        Trong qu\u00e1 tr\u00ecnh ch\u1ec9nh s\u1eeda, h\u00e3y xem x\u00e9t ph\u1ea7n\u0110\u1ec3 m\u00e0<\/em>c\u00e2u. N\u1ebfu ph\u1ea7n n\u00e0y thi\u1ebfu ho\u1eb7c y\u1ebfu, h\u00e3y g\u1eedi l\u1ea1i c\u00e2u chuy\u1ec7n \u0111\u1ec3 ho\u00e0n thi\u1ec7n.<\/p>\n

                        2. L\u1eadp k\u1ebf ho\u1ea1ch Sprint<\/h3>\n

                        Khi ch\u1ecdn c\u00e1c c\u00e2u chuy\u1ec7n cho m\u1ed9t Sprint, h\u00e3y h\u1ecfi \u0111\u1ed9i ng\u0169: ‘C\u00e2u chuy\u1ec7n n\u00e0o mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang ta ngay l\u00fac n\u00e0y?’<\/p>\n

                        3. \u0110\u00e1nh gi\u00e1 sau m\u1ed7i Sprint<\/h3>\n

                        Th\u1ea3o lu\u1eadn xem c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u00e3 ho\u00e0n th\u00e0nh th\u1ef1c s\u1ef1 c\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb mong \u0111\u1ee3i hay kh\u00f4ng. D\u1eef li\u1ec7u c\u00f3 kh\u1edbp v\u1edbi gi\u1ea3 thuy\u1ebft kh\u00f4ng?<\/p>\n

                        T\u00e2m l\u00fd h\u1ecdc v\u1ec1 gi\u00e1 tr\u1ecb<\/h2>\n

                        Hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd con ng\u01b0\u1eddi l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n gi\u00e1 tr\u1ecb t\u1ed1t. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng mua t\u00ednh n\u0103ng; h\u1ecd mua gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1. H\u1ecd mua c\u1ea3m gi\u00e1c an to\u00e0n, c\u1ea3m gi\u00e1c nh\u1eb9 nh\u00f5m khi gi\u1ea3i quy\u1ebft c\u0103ng th\u1eb3ng, ho\u1eb7c ni\u1ec1m vui khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u.<\/p>\n

                        Khi b\u1ea1n vi\u1ebft m\u1ed9t c\u00e2u chuy\u1ec7n, h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00ecnh dung n\u1ed7i b\u1ef1c b\u1ed9i c\u1ee7a h\u1ecd. H\u00ecnh dung c\u1ea3m gi\u00e1c nh\u1eb9 nh\u00f5m khi v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. S\u1ef1 th\u1ea5u c\u1ea3m n\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a gi\u00e1 tr\u1ecb.<\/p>\n

                        B\u1ea3n \u0111\u1ed3 th\u1ea5u c\u1ea3m<\/h3>\n

                        S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt b\u1ea3n \u0111\u1ed3 th\u1ea5u c\u1ea3m trong qu\u00e1 tr\u00ecnh t\u1ea1o c\u00e2u chuy\u1ec7n.<\/p>\n

                          \n
                        • N\u00f3i:<\/strong>Ng\u01b0\u1eddi d\u00f9ng n\u00f3i g\u00ec v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd?<\/li>\n
                        • Suy ngh\u0129:<\/strong>H\u1ecd lo l\u1eafng \u0111i\u1ec1u g\u00ec?<\/li>\n
                        • L\u00e0m:<\/strong>H\u00e0nh \u0111\u1ed9ng n\u00e0o h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 hi\u1ec7n t\u1ea1i?<\/li>\n
                        • C\u1ea3m gi\u00e1c:<\/strong>Tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<\/ul>\n

                          B\u00e0i t\u1eadp n\u00e0y ti\u1ebft l\u1ed9 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ea1n, \u0111i\u1ec1u th\u01b0\u1eddng mang s\u1ee9c m\u1ea1nh l\u1edbn h\u01a1n gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng.<\/p>\n

                          K\u1ebft lu\u1eadn v\u1ec1 \u01b0u ti\u00ean gi\u00e1 tr\u1ecb<\/h2>\n

                          Vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb h\u01a1n danh s\u00e1ch t\u00ednh n\u0103ng l\u00e0 m\u1ed9t thay \u0111\u1ed5i t\u01b0 duy. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ef7 lu\u1eadt, tinh th\u1ea7n t\u00f2 m\u00f2 v\u00e0 cam k\u1ebft v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 chuy\u1ec3n t\u1eeb ng\u01b0\u1eddi nh\u1eadn \u0111\u01a1n h\u00e0ng sang ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

                          B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o t\u1ea1i sao<\/em>, b\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i v\u00f2ng ph\u00e1t tri\u1ec3n \u0111\u01b0a b\u1ea1n ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 mu\u1ed1n s\u1eed d\u1ee5ng. B\u1ea1n gi\u1ea3m l\u00e3ng ph\u00ed, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00f4ng vi\u1ec7c k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n v\u1edbi m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

                          B\u1eaft \u0111\u1ea7u ngay h\u00f4m nay. Xem x\u00e9t l\u1ea1i danh s\u00e1ch c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. T\u00ecm nh\u1eefng c\u00e2u chuy\u1ec7n thi\u1ebfu m\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng. \u0110\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi kh\u00f3. Tinh ch\u1ec9nh c\u00e1c c\u00e2u chuy\u1ec7n. V\u00e0 quan s\u00e1t xem qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean t\u1eadp trung v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

                          C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

                          C\u00e2u h\u1ecfi: C\u00e1c nhi\u1ec7m v\u1ee5 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 l\u00e0 c\u00e2u chuy\u1ec7n gi\u00e1 tr\u1ecb kh\u00f4ng?<\/h3>\n

                          Tr\u1ea3 l\u1eddi: C\u00f3. N\u1ebfu m\u1ed9t nhi\u1ec7m v\u1ee5 k\u1ef9 thu\u1eadt l\u00e0m gi\u1ea3m r\u1ee7i ro ho\u1eb7c c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 trong t\u01b0\u01a1ng lai, th\u00ec n\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb. H\u00e3y tr\u00ecnh b\u00e0y n\u00f3 nh\u01b0 sau: \u201cL\u00e0 m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n, t\u00f4i mu\u1ed1n t\u00e1i c\u1ea5u tr\u00fac X, \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 tri\u1ec3n khai c\u1eadp nh\u1eadt nhanh g\u1ea5p \u0111\u00f4i v\u00e0o th\u00e1ng t\u1edbi.\u201d<\/p>\n

                          C\u00e2u h\u1ecfi: N\u1ebfu t\u00f4i kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb ngay t\u1eeb \u0111\u1ea7u th\u00ec sao?<\/h3>\n

                          Tr\u1ea3 l\u1eddi: N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft gi\u00e1 tr\u1ecb, th\u00ec c\u00e2u chuy\u1ec7n \u0111\u00f3 l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft. H\u00e3y t\u1ea1o m\u1ed9t th\u00ed nghi\u1ec7m nh\u1ecf ho\u1eb7c m\u1ed9t th\u1eed nghi\u1ec7m ng\u1eafn \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam. \u0110\u1eebng cam k\u1ebft x\u00e2y d\u1ef1ng ho\u00e0n ch\u1ec9nh cho \u0111\u1ebfn khi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n

                          C\u00e2u h\u1ecfi: T\u00f4i ph\u1ea3i x\u1eed l\u00fd c\u00e1c gi\u00e1 tr\u1ecb m\u00e2u thu\u1eabn nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

                          Tr\u1ea3 l\u1eddi: M\u1ed9t s\u1ed1 c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 mang l\u1ea1i t\u1ed1c \u0111\u1ed9, trong khi nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1c mang l\u1ea1i b\u1ea3o m\u1eadt. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb n\u00e0o quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. \u0110\u00f4i khi b\u1ea1n ph\u1ea3i c\u00e2n b\u1eb1ng c\u00e1c th\u1ecfa hi\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/p>\n

                          C\u00e2u h\u1ecfi: \u0110i\u1ec1u n\u00e0y c\u00f3 l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kh\u00f4ng?<\/h3>\n

                          Tr\u1ea3 l\u1eddi: Ban \u0111\u1ea7u, c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 vi\u1ebft v\u00e0 tinh ch\u1ec9nh. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y ng\u0103n ch\u1eb7n vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng th\u1ee9 sai. Theo th\u1eddi gian, n\u00f3 gi\u00fap \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 b\u1eb1ng c\u00e1ch gi\u1ea3m c\u00f4ng vi\u1ec7c ph\u1ea3i l\u00e0m l\u1ea1i v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c t\u00ednh n\u0103ng \u0111\u00fang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc ti\u00ean.<\/p>\n","protected":false},"excerpt":{"rendered":"

                          Trong th\u1ebf gi\u1edbi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng, r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o c\u00e1i b\u1eaby \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 b\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh. C\u00e1c \u0111\u1ed9i th\u01b0\u1eddng…<\/p>\n","protected":false},"author":1,"featured_media":117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb h\u01a1n t\u00ednh n\u0103ng","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng thay v\u00ec danh s\u00e1ch t\u00ednh n\u0103ng. N\u00e2ng cao k\u1ebft qu\u1ea3 s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1c th\u1ef1c h\u00e0nh Agile d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[5,15],"class_list":["post-116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-story","tag-academic","tag-user-story"],"yoast_head":"\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean gi\u00e1 tr\u1ecb h\u01a1n t\u00ednh n\u0103ng<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng thay v\u00ec danh s\u00e1ch t\u00ednh n\u0103ng. 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